“At the stroke of 7 PM on Friday, the month-long wait to grab an iPhone 7 came to an end as Apple enthusiasts who pre-ordered iPhone 7 and 7 Plus devices swarmed Apple flagship and retail stores across the country to grab their handsets,” The Indian Express reports. “After receiving a stupendous response from 28 countries in the first phase, beginning from September 16 and additional 30 countries from September 24, iPhone 7 and 7 Plus finally arrived in India and the mood was upbeat.”

“‘I want to thank Apple enthusiasts for breaking all records with the new iPhone 7 launch. This launch is beyond comparison in India. This is iPhone 7, after all,’ Mikey Todd, Managing Director, iZenica, Apple Premium Reseller in India, told IANS,” The Indian Express reports. “For Neha Rana, 24, holding her very own iPhone 7 was worth a long wait. ‘Getting an iPhone on the very first day before others means a lot. My heart skipped several beats as I held it for the first time. It’s like carrying the most classy brand in your pocket which speaks on its own,’ Rana, who got the device from the iZenica Apple Store at GIP Mall here.”

“According to industry analysts, since the festive season is on and Diwali falls on October 30, this is a strategic time for Apple to register better iPhone 7 sales in the country,” The Indian Express reports. “‘With this, Apple will have three-four weeks of solid festive momentum. Last year, Apple launched iPhone models on October 16 in India. This year, the company will have more time-frame to register better sales figures,’ Tarun Pathak, Senior Analyst, Mobile Devices and Ecosystems at New Delhi-based Counterpoint Research, told IANS.”

Read more in the full article here.

MacDailyNews Take: Broke all records. Beyond comparison. Causes hearts to skip several beats.


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