“At first glance the iPhone 7 looks almost indistinguishable from the 2014 iPhone 6 and 2015 iPhone 6s. Actually, the displays are the same size and have the same pixel resolution. But that is as far as it goes,” Dr. Raymond M. Soneira reports for DisplayMate. “The iPhone 7 display is a Truly Impressive major enhancement and advancement on the iPhone 6 display… and even every other mobile LCD display that we have ever tested… note that I hand out compliments on displays very carefully.”

“The iPhone 7 has Two Standard Color Gamuts, the new DCI-P3 Wide Color Gamut that is used in 4K UHD TVs and Digital Cinema, and also the traditional smaller sRGB / Rec.709 Color Gamut that is used for producing most existing consumer content for digital cameras, TVs, the internet, and computers, including photos, videos, and movies,” Dr. Soneira reports. “What’s more, on the iPhone 7 both Color Gamuts have been implemented with Absolute Color Accuracy that is Visually Indistinguishable from Perfect. That’s impressive.”

“The iPhone 7 has a record high contrast ratio for IPS LCD displays. The iPhone 7 has a record low screen reflectance for smartphones,” Dr. Soneira reports. “It is the most color accurate display that we have ever measured. It is visually indistinguishable from perfect, and is very likely considerably better than any mobile display, monitor, TV or UHD TV that you have… It is by far the best performing mobile LCD display that we have ever tested, and it breaks many display performance records.”

Tons more, including detailed test results, in the full article here.

MacDailyNews Take: Well, now, there’s a pretty good review.