“In September 2014, Apple launched the much-awaited iPhone 6 and iPhone 6 plus. The new phones were launched in 10 countries, including Hong Kong and Singapore in Asia, on the same day,” Itika Sharma Punit writes for Quartz India. “But as has been the case for over a decade, Apple neither launched the two devices in India nor announced a date by which the smartphones would be made available in the country.”

“But over the recent months, India has become a promising market for the American tech giant,” Punit writes. “While announcing the company’s quarterly earnings on April 26, Cook called India a ‘really great opportunity… We’ve been working (in India) with great energy over the last 18 months or so, and I am encouraged by the results that we’re beginning to see there,’ Cook said during the company’s earnings call. And, less than a month later, Cook made his first official trip to the world’s second largest smartphone market.”

“Despite regulatory restrictions, India is among the top priorities for Apple going forward, Cook said in an interview to television channel NDTV,” Punit writes. “The company is now approaching India ‘very humbly’ and hoping to stay in the market for a ‘thousand years,’ he said.”

Read more in the full article here.

MacDailyNews Take: It was more like indifference than arrogance. When you can’t move enough volume at premium prices in emerging markets, you can’t move enough volume. Now, with India’s growing wages, Apple is interested, hence the company’s willingness to please.

India should approve Apple’s plan to sell Apple Certified refurbished iPhones in India. Not only would they be affordable to more consumers in India, Apple’s refurb’ed iPhones are easily better than competitors’ new phones! Why keep the Indian people shackled to inferior iPhone knockoffs when they could have the real thing?

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