“In public, Apple’s rivals in the smartphone market have tried to downplay the technological advances Apple introduced in the iPhone 5s. But it turns out that one breakthrough — Apple’s speedy, 64-bit A7 microprocessor — has set off a panic inside its competitors,” Dan Lyons reports for HubSpot. “At chipmaker Qualcomm, which provides microprocessors for many of the Android phones that compete against the iPhone, executives have been trying to put on a brave face to the world, but internally people are freaking out, according to an insider at the company.”

“‘The 64-bit Apple chip hit us in the gut,’ says the Qualcomm employee. ‘Not just us, but everyone, really. We were slack-jawed, and stunned, and unprepared,’” Lyons reports. “PCs have had 64-bit chips for a while, but until Apple introduced the iPhone 5s in September, nobody had put one in a smartphone.”

“At the time Qualcomm CMO Anand Chandrasekher called the chip ‘a marketing gimmick,’ though Qualcomm quickly put out a statement in which it walked back Chandrasekher’s comment and called it “inaccurate.” Soon after that, Chandrasekher was reassigned. Whoops,” Lyons reports. “In fact, Qualcomm and others now are racing to finish their own 64-bit chips. But Apple has gained a substantial jump on them.”

Lyons asks, “How did Apple catch its competitors so flat-footed?”

Read more in the full article here.

[Thanks to MacDailyNews Readers "Fred Mertz," "Dan K.," and "Lynn Weiler" for the heads up.]

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