Apple pushes deeper into the enterprise with Mac, iPhone, and iPad

“Apple Inc. triggered an existential crisis in enterprise technology over a decade ago with the release of the first iPhone. If an out-of-the-box experience existed for consumer tech, employees asked, why not workplace tools?” Sara Castellanos reports for The Wall Street Journal. “The company has over the past five years pushed deeper into the enterprise, with its ability to identify and remove inefficiencies from the customer experience.”

“Today, there are hundreds of large deployments of Mac and iPad products at businesses, with the number of products at businesses sometimes running in the hundreds of thousands, according to Susan Prescott, vice president of product marketing for Apple Inc.’s markets, apps and services,” Castellanos reports. “This summer, the company addressed a major IT pain point at many of those organizations, with the launch of Apple Business Manager, which lets IT administrators manage Apple devices, apps and accounts. It’s being used by more than 40,000 businesses of all sizes, according to Ms. Prescott.”

“The platform, combined with the November launch of the latest iPad Pro, represents a sign of the next evolution of Apple’s enterprise push, said Tim Bajarin, president of San Jose, Calif.-based high tech research and consulting company Creative Strategies,” Castellanos reports. “‘They’re slowly growing momentum in the enterprise and gearing up for a larger push, especially with these newer iPads that have more power… they’ve got the pieces in place now,’ Mr. Bajarin said, adding that a much larger marketing campaign for Apple in the enterprise could be coming in 2019.”

Read more in the full article here.

MacDailyNews Take: Smart businesses outfit their employees with Apple products, from MacBooks and iPads to iPhones and Apple Watches!

Why are so many people so afraid to imagine an end to the dark ages of personal computing? Too many MSFT shares in the mutual fund? We have no such problem. Apple Mac will embrace, then extinguish – whether analysts grasp what’s happening or not. — MacDailyNews, March 23, 2007

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  1. Am I missing something here? Like enterprise is a bad thing? This is so “Spinal Tap”.. Like oh another thing,,, the Boston gigs been cancelled, – I wouldn’t worry about it, it’s not a big college town,

    Oh ahhh, yeah,,, corporate America, businesses, Ah,,, its only a small part of the economy,, Who’s ass needs kicking? Here’s another target spaceship dwellers,, the US Government, I mean damn, they’ve been known to overpay for things,,, and then how about any other international business and or international government,

    NAH,,, let’s just leave that for Windows and Android,, They’re not the HIP cool audience where you can’t figure an ethnicity or sexuality that we want,, duh, or are they?

    Now just write a killer app, like Microsoft did, what was it called? Excel. a speadsheet,
    Something useful like that. Maybe an accounting program. Graphics? remember that stuff?

  2. When was Apple’s last commercial for the Mac? Apple does not even pretend to care about really selling the maximum number of Macs or MacBooks. It acts like they don’t even exist. In fact, Apple should have most of the PC market but for the fact is is too lazy and too incompetent to actually market its computers.

    1. Preplexing…. mind boggling…… unexplainable…

      But i hope something has clicked and they will change course.

      Plus they sure can use the growty macs can offer given the maturing phone segment.

  3. With iPhone appeared to have hit the ceiling (as fully expected), Apple may be scrambling to show that they have been cultivating other markets too.
    Since they tested the consumers’ patience to the limit and over the edge, they are now stamped as greedy, arrogant and somewhat deceptive too. The situation was fully expected and reached the moment of truth now. The stock market will go up and down as usual, but in the bigger scheme of things, I believe it is the beginning of the overall down-turn unless Cook’s Apple has been prepared for this inevitability somehow.
    As for the enterprise market, I thought Apple had an excellent chance, particularly for the vertical market for each industry with iPad (medical for example), and when they tied up with IBM for enterprise app development.
    iPad had a huge potential. For any other Apple devices, they are simply too expensive for enterprise deployment.
    At one time, I knew for the fact that some enterprises are switching to the SE from Blackberry as the SE was smaller, more suited for communication and PIM, and more importantly, it was much cheaper for mass deployment. But it fizzled out.
    Enterprises have zero interest in the X trio of iPhones either.
    Those Xs are too big anyway (and too similar) for enterprise use. If the Xr was a tad smaller than, or at least the same size as the Xs, things might have been different. But I cannot think any of the current iPhones having any appeal to the enterprise market. As for computers and other devices, well, you know… With the slow and incremental development, compounded by the demise of AirPort stuff and other peripherals to give enterprises the choice and synergy effect, I cannot think that enterprises have much interest in Apple products, other than the iPads. Even the iPads could be easily replaced by other makes, as long as the apps are usable. Enterprises have no interest in paying for the fashionista element (upscale, luxury, high-end and other nonsenses) of Apple products.

    1. I’ve been saying it for some time now: Cook is Sculley 2.0. It’s just taken a bit longer for the rest of the world to see this.

      There was a time (1990) when, under Sculley, Apple sold more computers than any other company. Apple ruled the computer industry. In fact, MacWeek reported that the major analysis firms (IDC, etc.) pegged Apple’s market share at 19.2%. But, under Sculley’s “leadership /s” Apple dramatically headed into the Dark Days. Within five years those same analysis firms were claiming Apple’s market share was just over 1% and Apple was on its way to being dead.

      Hopefully Apple’s board will realize that if Apple does not do some things dramatically differently — and soon — the next period of Dark Days may be just over the horizon.

  4. This seems to boil down to there being an increase in the number of Macs Apple sees in enterprise notwithstanding their neglect, and it surprises them.

    There’s a lot of fruit on the enterprise tree and they can’t see it for Tim’s interest in Carpool Karaoke. It’s low hanging fruit at that.

    What those of us who work with Macs in the enterprise need is anything but a faster iPad. The faster it gets, the more ironic it becomes, like a super fast motorcycle making multiple trips so the owner can carry cargo to his destination, while the “trucks” travel a bit slower but make one trip.

    That’s the best analogy I’ve come up with. The iPad is a gorgeous, emotion provoking, slick, fast as heck, cool motorcycle and I want one, but in reality I need car, i.e. a MacBook or MacBook Air. In fact I’d prefer a very fast SUV called a MacBook Pro. Or a truck called an iMac Pro. Nonetheless I might buy that motorcycle for use after work and on the weekends.

    Apple keeps talking up services. Their services are a joke as far as enterprise is concerned, primarily targeted at storing photos and music and movies for home users.

    Imagine for a moment, iCloud Enterprise, where a primary administrator is given the Enterprise Apple ID. All of the company’s subordinate Apple IDs are created by the Enterprise ID even those who have management privileges over the iCloud Enterprise environment for the company.

    The services include USER AUTHENTICATION. Once logging in on an approved device, a user’s desktop would be set up. Files could be kept there as they are with Apple’s current iCloud desktop and documents.

    Additional services would include Internet Domain Management, Web Hosting, Email, FileServices with full UNIX user and group permissions and DOCUMENT MANAGEMENT. Calendar Services supporting CALDAV and Delegations on macOS and iOS. Enterprise Apple Store purchase, with apps available to anyone part of the specific Enterprise iCloud Environment. Apple’s Office Suite Online including Pages, Numbers, and Keynote. FILEMAKER DATABASE SERVICES, Enterprise CRM, Project Management, Collaboration, Messages and FaceTime, Backup/archives, and device management.

    In house developers could concentrate on building FILEMAKER services for the business rather than rebuilding all of this stuff for every client. Well developed applications could be vetted by Apple and marketed to vertical markets via the App Store.

    Remote support: iCloud Enterprise Admins could have Apple Remote Desktop like access to any machine while that machine is logged into one of the company’s subordinate AppleID’s. Macs and iOS.

    In small to medium businesses, Apple would take over the infrastructure. No one would complain that there was no server product because we wouldn’t need one anymore. Apple would become the computer room.

    Users could maintain a separate username for their personal stuff and regular old iCloud account. When leaving the company one authentication point would have to be changed to block all access to iCloud Enterprise Services, and one username would have to be deleted.

    Apple could give iPad users multiple usernames. At least 2. Standard and iCloud Enterprise. It would be like adding a sidecar to the Motorcycle. It isn’t an SUV yet, but it could do more work.

    Apple could charge a small fortune for this and small businesses would be happy to pay. People would probably pay a monthly per user fee or an over all annual subscription for x number of users. The ability for costs to go up and down as users are added and removed is highly appealing though.

    Building something like this would demonstrate interest in the enterprise. Right now, I see next to nothing.

  5. Thelonius,

    Great post! Apple surely has or can come up with the resources (both financially and in personnel) to pursue implementation of an enterprise offering similar to what you’ve suggested.

    Dare to dream…

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