Apple is the future of enterprise IT, Salesforce deal confirms

“While most of us were installing, using, or writing about macOS Mojave, Apple made two big corporate announcements: The completion of the Shazam acquisition and the new deal with Salesforce,” Jonny Evans writes for Computerworld.

The Salesforce “deal is significant in so many ways. First, it shows how far Apple has come in terms of penetrating the enterprise IT market that was so closed to it for so very long; Second, it matters because Salesforce is the world’s most widely deployed customer relationship management (CRM) solution,” Evans writes. “To get a sense of the latter point, consider this: Salesforce handles over 2 trillion (trillion!) transactions every year.”

This is “a huge opportunity for Apple to grow its business around enterprise IT,” Evans writes. “This works the other way, also — as enterprises coalesce around iOS, any remaining friction still felt by Apple users when encountering legacy enterprise solutions will also erode, making the end user experience better. Eventually, businesses that insist on delivering legacy-style Windows-based services will fail or migrate because consumers will avoid such friction and choose vendors that deliver better customer experiences.”

Read more in the full article here.

MacDailyNews Take: Businesses that insist on delivering legacy-style Windows-based services are already failing.

This is Apple’s world now (as it always should have been). Beaten-into-submission Microsoft just supplies boring, anachronistic Office apps to aging users who cannot adapt to new tools and methods of working more productively.

Apple and Salesforce are working with Marriott to bring HomePods to hotel rooms – September 25, 2018
Apple and Salesforce partner to help redefine customer experiences on iOS – September 24, 2018
The rise of Apple in the enterprise: Employees demand to bring Macs and iPhones to work – July 26, 2018
HP just announced it will start reselling Apple products – February 16, 2018
HP launches Device as a Service for iPhone, iPad, Mac, and other Apple devices – February 15, 2018
The debate is over: IBM confirms that Apple Macs are $535 less expensive than Windows PCs – October 20, 2016
Apple Inc., the enterprise IT company – December 15, 2015
IBM: Every Mac we buy is making and saving us money – October 28, 2015
Now we know why IT support hates Macs (hint: Windows PCs = job security) – October 19, 2015
IBM: Corporate Mac users need less IT support than those stuck on Windows – October 18, 2015
Just 5% of Mac users at IBM need help desk support vs. 40% of Windows PC sufferers – October 15, 2015


  1. Only if Apple releases a Mac OS X than can run on current Intel PC’s. Apple’s hardware is far too expensive. In today’s economy budget cut backs in business are looking more at Linux. It can be run on PC’s and its more secure. Unfortunately there’s not much of a standard.

    Budget cuts at schools have force schools to get more for their money in terms of hardware and software. Fewer students are being exposed to Macs in schools. While increasing Windows server OS is being replaced by Linux in these higher learning institutions.

  2. Apple hardware is too expensive?
    I have an iMac dating back to 2011. Before that I had an iMac from 2007. I sold the 2007 iMac for half its original price. My friend bought the 2007 iMac and it is still going strong. The thing will not break. Touch wood.

    Before 2007 I had PC’s only. Upgrading was always hell. Graphic cards always seemed to be in need of upgrading. But of course they always had trouble fitting or power supply issues or driver issues. So much time just trying to get it to work. Don’t even speak of the virus hell we had to go through. A new virus every month it seemed. Why is it that iMacs don’t seem to need a upgrade? Yes, I buy the best possible options at the start……but that’s it. With the PC, you have to buy a new one every 12 to 18 months. I have saved so much buying “expensive” iMacs. Oh, and try getting service on a PC. You will get the, “oh, it’s a Microsoft issue……..then MS will tell you it’s a Dell/HP/ASUS issue”, and back and forth you go between one and the other.

  3. Yup, my main computer is a mid-2012 MacBook Pro that I bought used and then added RAM and an SSD to, and it runs great. And I’ll be upgrading it to Mojave. I highly doubt you can do that with a six-year-old PC laptop.

  4. Do corporations really look at hardware to last for the long-term. I had always thought that corporations were only interested in getting the hardware from the company that offered the cheapest product. Lowest bid always wins the contract, sort of thing. iMacs last a really long time but their initial cost is high and I didn’t think companies like that high initial cost.

    I’m happy to hear about the Salesforce partnership, but I don’t have much hope for it increasing Apple’s value. Something is bound to go wrong. It just seems as though Windows always wins. Azure Cloud is already being praised far beyond anything Apple has to offer. Just look at Microsoft’s P/E of 53 next to Apple’s P/E of 19.x I doubt investors see any chance of Apple taking much market share of the enterprise. The saying was always, “You can’t go wrong by choosing Microsoft and Windows” and I’ll bet it’s still being said. All I hear about Apple is how expensive their products are and how users can get more bang for the buck by buying a product just as good from some other company for a cheaper price.

    So, let’s see what Apple can do in the next couple of years. I can’t actually see the future and I hope it turns out well for Apple and Salesforce. I still think if it was some other company and Salesforce, both would rocket in value. Everyone always doubts Apple becoming a force in the enterprise.

  5. “Apple is the future of enterprise IT”

    Didn’t we hear that with the teaming of Apple & IBM?
    Didn’t we hear that with the teaming of Apple & Oracle?
    Didn’t we hear that with the teaming of Apple, IBM, and Motorola (AIM)?
    Didn’t we hear that many other times too?

    You can only cry, “Wolf!” so many times before people stop listening.

    Yes, there are inroads as they should be with the current trend to the “Bring Your Own Device” world, but Jobs got it right years ago when he properly stated that Apple lost the war. The medium to large enterprises are centered around Microsoft, UNIX, and Linux with Windows for over 90% of the medium to large corporate desktops and laptops.

    Macs are not going to take over the medium to large corporate enterprises. They’re just not.

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