“Like all the big tech firms, Apple is spending billions to produce original video content as it builds its place in the future of media, but it faces lots of challenges in its attempt,” Johnny Evans writes for Computerworld.
“Big players, including Google, Apple and Facebook, want a slice of the $170 billion/year U.S. TV market,” Evans writes. “They are willing to invest deeply to grab their piece of the pie. That’s the thinking of Needham & Co analyst Laura Martin in an extensive client research note provided to me, ‘The Future of Media – an Epic Battle.'”
“This battle for the future of media means tech firms will buy the large studios, she argues. (Once again, Steve Jobs was way ahead of his time with the 1986 acquisition of Pixar, I might point out),” Evans writes. “I’d also argue that some tech firms will find it hard to loosen up enough to create the greatest content. Would family-friendly Apple be institutionally capable of creating shows with the kind of challenging adult themes that drive the most successful TV and movie franchises?”
Much more in the full article here.
MacDailyNews Take: Yup.
Those who can wrap their heads around Apple’s massive cash mountain and the company’s unparalleled ability to generate cash can clearly see who the winner will be. The most talented producers, writers, directors, editors, actors, etc. are attracted to exactly what Apple has and makes in vast abundance: Cash. The king.
Like bears to honey, it’s happening already.
There will be a market for content that Apple will not want to put their name on. The also-rans that survive will do so by becoming the “skinamax” of the content streamers or by narrowly specializing and sharply focusing their branding. – MacDailyNews, January 3, 2018
Apple should use their cash pile to create some much needed leverage to finally get their Apple TV subscription bundle(s) up and running. — MacDailyNews, January 13, 2016
Apple developing new original drama ‘Are You Sleeping’ starring Octavia Spencer – January 3, 2018
Three more Amazon Studios executives move to Apple – December 26, 2017
Apple orders space drama series from ‘Battlestar Galactica’ producer Ronald D. Moore – December 15, 2017
Apple gives Jennifer Aniston-Reese Witherspoon series a 2-season order, confirms Spielberg’s ‘Amazing Stories’ reboot – November 9, 2017
Apple outbids Netflix for show starring Jennifer Aniston and Reese Witherspoon – November 8, 2017
Apple eyes iconic studio as base for Hollywood production push; vying with Netflix for high-profile Jennifer Aniston drama – September 1, 2017
The magic and misdirection of Apple’s streaming strategy – August 18, 2017
Apple wants to spend $1 billion on 10 original TV shows over the next year – August 16, 2017
Former WGN America president Matt Cherniss joins Apple in latest TV push – August 15, 2017
Rivals leaving Apple behind as Apple TV remains stuck in a test pattern – August 8, 2017
Apple’s so-called TV ‘strategy’ continues to be an embarrassing joke – June 30, 2017
Apple poaches Sony TV executives to lead major push into original content – June 16, 2017
Apple’s Eddy Cue alienated cable providers and networks with an assertive negotiating style – report – July 28, 2016