Analyst: Apple could launch a Netflix competitor in 2018

“Apple could launch a video subscription product next year, while Netflix could be forced to introduce new pricing plans, one analyst firm has predicted,” Arjun Kharpal reports for CNBC. “Tech analysts at CCS Insight released their 12th annual set of predictions about the industry on Wednesday.”

“One of those is the emergence of an Apple on-demand video service. Original content would feature heavily,” Kharpal reports. “‘Everyone is jostling for position and everyone is jumping in on the area of video. When you look at Apple, it has a very strong hardware offering and their services business is on the march,’ Paolo Pescatore, vice president of multiplay and media at CCS Insight, told CNBC on the phone. ‘The real battleground is in the area of original content, but original content would feature prominent and Apple would be very well placed to do that.'”

“The changing content landscape could also bring about new moves from the major technology companies, CCS Insight said,” Kharpal reports. “The analyst firm is also forecasting that Netflix could introduce new pricing options and services in the quest for new revenue.”

Read more in the full article here.

MacDailyNews Take: Anything that ups the value of Apple TV is a good thing.

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  1. Every time I glance at Netflix I’m reminded that their movie selection sucks. I find maybe one movie a month that I want to watch. I’d be far more interested in a narrative of Apple “launching an HBO competitor” (if not buying it outright). HBO has far less movies, yet more recent releases, and its TV shows are better than most movies. If I had to choose one it would be HBO hands down.

    1. I have only kept Netflix because of the kids. Most of the time when I search for a movie, it is buy/rent. That often includes movies from a couple of decades ago or more. Or a movie I watched for free a year or two ago now costs to watch.

      Netflix is about to lose my $10 per month.

  2. Although I’d like to see Apple offer an alternative to Netflix, I’m sure the service won’t be valued anywhere close to Netflix’s value. It’s possible that any player in the video streaming business could weaken Netflix’s high-valuation position. It’s likely that Apple will only offer the streaming service to Apple product users. I’m sure Apple has no intention of competing directly with Netflix.

    I’d be happy if Apple offers a subscription bundle to Apple product users at a fair and reasonable price. Basically, Apple could use video streaming as an incentive for consumers to buy Apple hardware. However, Apple says it doesn’t want to be Netflix. That’s another red flag for potential Apple investors. It sounds as though Apple doesn’t want to be a highly valued company like Netflix is. That puzzles me a bit. Amazon is happy to be considered a Netflix rival and is greatly praised for it. How is being like Netflix a problem for Apple?

    1. Apple has hinted and others have suggested that Apple would not just sell and rent films, but actually produce films, documentaries, miniseries. Until it happens all this talk is complete sh*t.

  3. I wish they would just help Netflix. Out of the gate, the got streaming right. More content..sure, but overall it’s a great service. They’ve had apple users backs since the beginning and ditched silver light as soon as they could.

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