Jony Ive: iPhone X took over two years to develop, starts a new chapter in Apple’s iPhone design

“According to Ive, who was interviewed by Casa Brutus in Cupertino, Calif., after last month’s iPhone event, iPhone X represents one of the most difficult projects Apple has undertaken, with an incubation period of more than two years,” Mikey Campbell reports for AppleInsider. “That the product was ready in time for iPhone’s 10th anniversary in 2017 was a ‘wonderful coincidence,’ Ive said.”

“On the handset’s design, Ive said previous models felt like a combination of many different parts, the most obvious being the chassis and display. With iPhone X, the design feels contiguous and integrated,” Campbell reports. “It took may years to achieve that level of fit and finish, Ive said, adding that Apple is already working on next-generation designs.”

Campbell reports, “Instead of thinking of iPhone X as the ultimate expression of ‘iPhone,’ Ive said the device represents a new chapter in the platform’s history.”

Read more in the full article here.

MacDailyNews Take: We can’t wait to try our luck at 12:01am PDT on October 27th, iPhone X pre-order night!

Ming-Chi Kuo: Apple to deliver Face ID to iPad Pro in 2018 – October 9, 2017
Ming-Chi Kuo: Apple’s TrueDepth camera system puts iPhone X years ahead of Android competition – October 2, 2017
iPhone 8’s Apple A11 Bionic chip so destroys Android phones that Geekbench creator can’t even believe it – September 30, 2017
Apple’s A11 Bionic chip is by far the highest-performing system on the market; totally destroys Android phones – September 19, 2017
Apple’s A11 Bionic chip in iPhone 8, 8 Plus, and iPhone X leaves Android phones choking in the dust – September 18, 2017
The inside story of Apple’s amazing A11 Bionic chip – September 18, 2017
Apple’s A11 Bionic obliterates top chips from Qualcomm, Samsung and Huawei – September 18, 2017
Apple accelerates mobile processor dominance with A11 Bionic; benchmarks faster than 13-inch MacBook Pro – September 15, 2017
Apple’s A11 Bionic chip in iPhone X and iPhone 8/Plus on par with 2017 MacBook Pro – September 14, 2017


      1. It’s been pretty obvious for some time that every iPhone design takes at least two years to come to fruition.

        Whenever Apple releases an iPhone, the next one must be close to being finalised and they will already be working on prototypes of subsequent models.

        If you think about the logistics of manufacturing a hundred million devices using custom chips for most key tasks, together with cutting edge components which will need to be reliable and available in massive quantities, Apple needs to have those components thoroughly tested and contracts signed well in advance of production, which means that the design needs to be pretty well finalised before contracts for those components can even be discussed. In many cases new production facilities will have to be built to make those components. It would be inconceivable to sign contracts for the manufacturing of a hundred million components and then change your mind.

    1. Every new release of an iPhone will be succeeded by a better version in the future, there will always be something better on the horizon that’s just the natural order of things. So when the improved iPhone XI is released in 2018, you’ll be there waiting for an improved version in the future. In short you’ll always be waiting for that perfect iPhone. My advice; live for the moment, buy yourself the very best smartphone money can buy in 2017, then if the iPhone XI really is so much better in 2018, just upgrade. Enjoy 🙂

      1. No doubt, in my case my first Iphone was the 3G when they became available with my carrier Orange (now EE), it was a 2 year contract. I had no problem with it, and liked it a lot, however when the Iphone 4 came out with the retina screen, i was bowled over. Due to the 2 year contract i could not upgrade without spending a whole lot of money. Same the the Iphone X, lets see how the X1 looks like

  1. I just don’t get the notch. I don’t see any actual advantages of having the little ears of screen either side. It gives less actual space for info across the top, Isn’t recommended for use in apps so is going to be blank most of the time. The only plus seems to be that it allows the screen to touch the edges on all sides, but what good does that do? Is the negative of the notch really outweighed by the corners going to the edge? Is a bezel on even one side that bad? I’m sure it will be an amazing phone, but you wouldn’t set out to put the notch in so it’s fundamentally a compromise. I’ve not seen a real case made for why this is fundamentally better.

    1. And I don’t think you’ll see that case made anywhere. In fairness, as far as I can tell, no truly edge-to-edge display exists on a smartphone. They all have a chin or forehead, maybe Apple thought this would be the least bad of the compromises, while still being able to say (with a slight wince) that it’s edge-to-edge. I expect the notch to disappear ASAP, but it may not be next year. I could sooner see a iPhoneX plus with a notch.

  2. I’ve been waiting on an iPhone that had wireless charging. I’ve bought one nearly every year. I think PERSONALLY the phone is mature enough for me as I’ve matured. The AR technology is exciting but I see it more for the younger crowd though I may be surprised. I always hold out that possibility. Consequently though, I think this will be the last of a few years of consecutively buying the next generation of iPhone. That’s not to say that I’m unhappy with the product – I can even embrace the notch (at least until I receive it and find that it does get in my way but maybe that won’t happen). I’m older now and have new and different priorities. We shall have to see how Apple manages to stay relevant to me as I enter my 50’s (the new 30’s right?).

  3. Regarding the “notch,” the way I see it there are basically three outcomes:

    1) what apple did (edge to edge screen with a notch)
    2) a black bar on one side of the phone, but not the other, (probably too asymmetrical looking?)
    3) a black bar on both sides for balance (but now it’s definietly not an edge to edge display)

    Of those three outcomes, it seems like the way Apple implemented it is probably making the best of a bad situation.

    1. Oh, let me add, if you think there wasn’t endless meeting and deliberation about this very issue, you are out of touch. Sure you might not agree with the design they chose, but to think there was very little thought about the notch issue…. that’s just silly. Look how much arm-chair quarterbacking is going on in the forums about it. And you think us in the forums are better equipped to design an iPhone that the iPhone designers? It’s laughable.

  4. Here we go with with the Jony Ive voiceover that, through years of incredibly difficult effort, Apple finally caught up with the designs that Samsung, LG, etc already released.

    Apple is sooo sloooow to update products. The current flagship and the phone that will actually be available into 2018 is the iPhone 6 Mark IV. Or the iPhone 6sss if you will.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.