Key trends to watch in Apple’s Q317 earnings report

“Apple is scheduled to publish its Q3 fiscal 2017 earnings on August 1, reporting on a quarter that is typically seasonally soft for the company, as it prepares to launch its updated iPhones in the fall,” Trefis Team writes for Forbes. “Apple has guided for revenues of between $43.5 billion and $45.5 billion for the quarter, marking an improvement of around 5% at the mid-point over last year.”

“We expect iPhone shipments to remain relatively muted, amid weaker demand from Greater China and also as customers potentially hold off on upgrades as the launch of the new 10th anniversary iPhone – which is expected to sport Apple’s first design refresh in three years – draws closer,” Trefis Team writes.

“Apple has taken some steps to shore up its tablet business this year, introducing its lowest-priced iPad with a 9.7-inch display towards the end of March, while refreshing its flagship iPad Pro models during the WWDC developer event conducted in June,” Trefis Team writes. “There is a strong possibility that iPad volumes will see a year-over-year improvement.”

Read more in the full article here.

MacDailyNews Take: Yes, we’ll be very interested to see how iPad performed in unit sales given that Q317 was the first full quarter of $329 iPad availability.

At these prices, Apple will move more units. iPad unit sales are finally poised to return to growth! — MacDailyNews, March 21, 2017

The company will announce results that day after market close, typically right around 1:30pm PDT / 4:30pm EDT. As always, we’ll bring your the results as soon as they are available (simply check our home page at 4:30pm EDT on August 1st). We plan to cover the conference call with live notes as usual. That link will appear on our home page around 4:45pm EDT on on August 1st.

Analysts expect Apple to give cautious guidance with Q317 report on August 1st – July 21, 2017
Will Apple’s August 1st earnings report finally deliver some good news for iPad? – July 13, 2017
Apple to release Q317 earnings, webcast live conference call on August 1st – July 6, 2017
Wired reviews Apple’s new iPad: Offers plenty for just $329 – May 8, 2017
The Daily Express reviews Apple’s new iPad: ‘World’s greatest tablet just got more affordable’ – April 22, 2017
Macworld reviews iPad (2017): With a stripped-down iPad for $329, you may not need to go pro – April 10, 2017
Ars Technica reviews Apple’s $329 iPad: ‘For people who have never upgraded’ – April 6, 2017
It’s just plain old iPad, and it’s cheap – starting at just $329! – April 3, 2017

Apple’s new iPad is actually more than ‘just’ an iPad Air – March 30, 2017
Apple unveils new 9.7-inch iPad starting at new low price of just $329 – March 21, 2017

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