“Apple isn’t shy about admitting it: the biggest feature of its newest iPad is the price. At $329, it’s $70 cheaper than the iPad Air 2 used to be, $270 cheaper than the smaller iPad Pro costs now, and $170 cheaper than the initial starting price of the iPad back in 2010,” Andrew Cunningham writes for Ars Technica. “It’s a big shift, especially after a year-and-a-half where larger and more expensive iPads were Apple’s main focus.”

“That’s apparently where the users are. Apple told us that the iPad Air 2 was its most popular iPad, and it had been since its introduction in October of 2014,” Cunningham writes. “It was the most popular with enterprises, the most popular with small businesses, the most popular in schools, and the most popular with people who were new to the iPad altogether (more than half of all iPad Air 2 buyers were picking up their first iPad). And even after the introduction of the iPad Mini in 2012 and the big iPad Pro in 2015, the 9.7-inch screen size has remained the most popular of the three.”

“So one of the $329 iPad’s goals was to replace the aging iPad Air 2 for all of those audiences,” Cunningham writes. “Its second goal was to entice the tens of millions of people who bought one of the first four iPad generations or the first iPad Mini to buy an iPad again.”

Tons more in the full review – recommendedhere.

MacDailyNews Take: Telling quote: “Exposes just how little the 9.7-inch iPad Pro does to earn its ‘Pro’ label.”

As we wrote over a year ago in December 2015:

Imagine an “iOS Pro” mode.

Turn on iOS Pro on your iPad Pro
1. Tap Settings > General, and make sure iOS Pro is turned on.
2. There is no step two.

Hey, we can dream, can’t we?

Shouldn’t such a thing already exist? Where would iPad sales be if it did?

Lazy Apple. It’s not hard to imagine Steve Jobs asking, ‘What have you been doing for the last four years?’ – December 9, 2016