“Apple Music executive Jimmy Iovine says streaming services are too similar – and need to diversify to survive,” Mark Savage reports for The BBC. “‘The streaming services are all charging $9.99 and everyone has the same music,’ he told the BBC. ‘And it’s really nice. You get whatever song you want, you get your playlists – but there’s got to be more interaction between the artist and the audience. Sooner or later, something’s got to give,’ he said, indicating that Apple Music wanted more original content.”

“Apple has had some success with exclusives in the past, scoring big hits with Drake’s Views and Frank Ocean’s Blonde,” Savage reports. “But it has recently moved away from the strategy, preferring to invest in filmed content, including the Carpool Karaoke series, and its Beats 1 radio station, which boasts shows presented by Elton John, Drake and St Vincent.”

“The company’s chief rival, Spotify, has largely avoided exclusives. However it released its ‘first ever original new song’ – by up-and-coming pop singers Nina Nesbitt, Charlotte Lawrence and Sahsa Sloan – earlier this week, indicating ambitions to become a virtual record label,” Savage reports. “Apple has previously denied rumours it would “phase out” the iTunes download store next year, but Iovine told the BBC such a move was inevitable. There is no concrete timescale, but he said: ‘If I’m honest, it’s when people stop buying. It’s very simple.’ Iovine was speaking to the BBC a few days before the Wall Street Journal reported he would step back from day-to-day involvement in Apple’s streaming business and move into a consulting role.”

Read more in the full article here.

MacDailyNews Take: Apple Music already is differentiated, the company just needs to trumpet things like size of library, Beats 1 exclusive programming, and exclusive music from the rooftops. Right now, the marketing for Apple Music sucks.

You’d have to be stupid to subscribe to Spotify when it has 33% fewer tracks than Apple Music for the same price. Apple Music boasts a catalog of 45 million songs; Spotify has a mere subset of just 30 million. Don’t be stupid. If you’re still subscribing to Spotify, it’s past time for you to cancel it and upgrade to Apple Music. (See also: How to move your Spotify playlists to Apple Music.)MacDailyNews, February 6, 2017

Currently, Apple Music succeeds in spite of itself, thanks simply to the vast size of its addressable audience.

Simple mathematics makes it blatantly obvious what’s going to happen to Pandora.MacDailyNews, September 24, 2013

Apple Music has rendered Spotify’s future decidedly dimmer.

The best customers are those who pay. As demonstrated by years of data, form disparate sources, those paying customers are also significantly more likely to be iPhone owners than those who’ve settled for poor iPhone facsimiles. A healthy portion of these coveted customers will leave for Apple’s comprehensive offering which offers better family rates, more music, likely exclusives, and seamless integration across all Apple devices. It’ll even work with crappy Windows PCs and Android phones eventually (not that those are likely to be Spotify’s paying customers, but whatever, some of them will join Apple Music and maybe even graduate to Apple devices because of it).

Spotify could quickly be left with an unprofitable system, with a dwindling music library because they cannot afford to pay music royalties. — MacDailyNews, June 9, 2015

Spotify is a poor man’s Apple Music. The demographics in this race, as ever, greatly favor Apple in the long run. — MacDailyNews, January 3, 2018

SEE ALSO:
Apple Music hits 38 million paid subscribers – March 12, 2018
Apple Music expands student membership pricing to 82 new countries – February 13, 2018
Apple Music poised to knock off Spotify – February 12, 2018
Apple Music was always going to win – February 6, 2018
Apple Music on track to overtake Spotify, become No. 1 streaming service in U.S. this summer – February 4, 2018
Apple Music and Spotify now account for the majority of music consumption in the UK – January 3, 2018
Spotify files for its IPO – January 3, 2018
Spotify hit with $1.6 billion lawsuit from music publisher – January 2, 2018
Apple Music passes Pandora and Spotify in mobile usage – March 29, 2017
Spotify hits 50 million paid subscribers – March 3, 2017
Apple Music surpasses 20 million paid members 17 months after launch – December 6, 2016
Oh ok, Spotify listeners are upgrading to Apple Music – July 19, 2015
Spotify CEO claims to be ‘ok’ with Apple Music – June 9, 2015