“As Apple Inc. debuts its smartwatch on Friday, the technology company focused efforts to drum up buzz on U.S. television, using expensive primetime spots to entice customers to the fledgling wearable technology market,” Piya Sinha-Roy and Noel Randewich report for Reuters.

“Since showing off the watch at a March 9 event, Apple has spent $38 million on its ‘Watch Reimagined’ television campaign, according to figures from iSpot.tv, which tracks U.S. TV ads and digital responses in real time,” Sinha-Roy and Randewich report. “Out of 300-plus airings of the Apple Watch commercial since March, almost half have been in primetime spots tied to shows such as AMC’s ‘The Walking Dead,’ the National Collegiate Athletic Association (NCAA) basketball tournament and NBC’s talent competition ‘The Voice.'”

“Apple is out-spending other smartwatch makers like Samsung Electronics and has a history of getting a big return from its TV advertising spending,” Sinha-Roy and Randewich report. “‘Apple occupies 13 percent of spending in the smartphone category, while generating 40 percent of the buzz garnered from TV ads,’ said Sean Muller, CEO of iSpot.tv.”

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MacDailyNews Take: Samsung doesn’t make smartwatches, they only make stupid watches.

There’s only one smartwatch maker in the world: