Reinvention: Apple attempts biggest strategy change since the iPhone in 2007

“When Apple Inc. boss Tim Cook takes the stage at the Steve Jobs Theater in Silicon Valley on Monday, he will usher in a new era for the world’s largest technology company,” Mark Gurman reports for Bloomberg News. “The chief executive officer is expected to unveil streaming video and news subscriptions, key parts of Apple’s push to transform itself into a leading digital services provider. The company may even discuss a monthly video games subscription.”

“‘This is a pivotal shift for Apple and in our opinion the biggest strategic move since the iPhone was unveiled in 2007,’ said Dan Ives, an analyst at Wedbush Securities. ‘There is massive pressure on Cook and Apple to deliver on services, with streaming content a potential linchpin of growth,” Gurman reports.

“On Monday, Apple will add video and news subscriptions, and could unveil a similar offering for credit cards. The company may also discuss combining all these digital services into a single bundle, similar to Amazon’s popular Prime program. Apple already has discussed the possibility of discounts for users who subscribe to more than one service,” Gurman reports. “Apple is also working on a premium games subscription for its App Store and discussing it with potential partners, according to people with knowledge of the plans. This service won’t take on new cloud-based streaming offerings like Google Stadia. Instead, it will focus on iPhones and iPads and bundle together paid games from different developers that consumers can access for a monthly fee.”

Apple TV 4K and its Siri Remote
Apple TV 4K and its Siri Remote

Read more in the full article here.

MacDailyNews Take: Bring on “Apple Prime!”

Apple could make a more compelling “Prime” bundle than even Amazon can offer because their original content sounds like it will be better and Apple Music + Apple News/Texture are unmatched. If they rolled some iCloud storage deal into it, it’d be tough to resist for many, many people!MacDailyNews, February 14, 2019

As soon as Apple launches their original content video service, an “Apple Prime” will make even more sense. — MacDailyNews, August 29, 2018

We’d really like to see a way to pay for all of the Apple services we choose for one price. Give us a bunch of tick boxes and let us choose our combination of iCloud storage, Apple Music, iTunes Match, etc. and let us pay a single price for all of our choices.MacDailyNews, October 17, 2016

Analyst: Apple is planning to give billions of dollars in video content away for free – March 18, 2019
Apple analysts are bullish about rumored ‘Apple Prime’ media bundle – February 14, 2019
Apple plans star-studded March 25th event to unveil video and news subscription services – February 13, 2019
Apple to hold special media event on March 25th – February 12, 2019
Imagining an Apple All Access plan: What if Apple offered iPhone, iCloud, Apple Music, and more all for a single monthly fee? – August 29, 2018
A bundled media subscription would be good news for Apple users and for Apple itself – June 29, 2018
Apple reportedly considering subscription bundle of Apple Music, News and original video content – June 28, 2018
Apple is building a media platform like we’ve never seen before – June 27, 2018
Here’s how much Apple could make from streaming – June 27, 2018
Apple’s next $10 billion frontier is content creation – June 25, 2018
Apple intends to beat Netflix on price with standalone subscription to original content – June 19, 2018


  1. Is it possible Apple has already priced these new services into their devices with the last price increases? Imagine this, you get all Apple services for no extra cost and for as long as the Apple warranty period; whether the included warranty or AppleCare. iCloud storage will be free up to the size of device storage plus 10%.

    1. I can hear Goeb whining already. If you pay more for one thing to subsidize another that you don’t personally feel is perfect for you, then stamp your feet and scream endlessly… S O C I A L I S M.

      Oh wait, if a for-profit multinational corporation run by unelected leaders does it, then it’s okay.

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