Apple Pay dominates with far more users than Samsung Pay, Google Pay, and other OEM pay systems combined

New data from Juniper Research estimates the global number of mobile contactless users will exceed 760 million by 2020, up from an estimated 440 million in 2018. It forecasts OEM Pay services, including Apple Pay, Samsung Pay, and Google Pay, will reach 450 million by 2020, with Apple accounting for over 50% of OEM Pay users globally.

Leading OEM Pay Wallets

According to the new research, Contactless Payments: Payment Cards, OEM Pay & Mobile Wallets 2018-2023, the combined market share of Apple, Samsung and Google will reach 60% of global mobile contactless users by 2023, up from an estimated 50% in 2018. Other OEM Pay users, including the likes of Huawei Pay, Xiaomi Pay, Fitbit Pay and Garmin Pay, will exceed 20 million by 2020. Meanwhile, well over 200 banks had deployed HCE-wallet services in 2017, expected to drive future growth in many markets.

Apple Pay dominates with far more users than Samsung Pay and Google Pay combined

Contactless Payment Transactions to Exceed $1 Trillion in 2018

While contactless payments use has risen rapidly, this does not mean higher growth for mobile contactless payments. In many established markets, contactless cards remain the most likely to have increased current and future usage by consumers, and OEM Pay options may struggle to gain traction amongst existing users in such markets.

However, the research found that contactless payment transactions, conducted across all types of payment cards, mobile and wearable devices, will reach $1 trillion in value this year, a year earlier than previously anticipated by Juniper Research. “With contactless payments becoming the norm in many global markets, the attendant payment infrastructure is also becoming well established. Indeed, in markets such as Europe, contactless payments are becoming the preferred method of in-store payments”, added research author Nitin Bhas.

On a global level, contactless card payments are strongest in Far East & China and Europe accounting for 78% of global transaction volume in 2018.

MacDailyNews Take: Dominance.

Apple teams with Goldman Sachs on new ‘Apple Pay’ credit card due early next year – May 10, 2018
10% of young adult Americans have used Apple Pay in-store, well ahead of rivals – February 28, 2018
Apple Pay Cash international roll out begins – February 23, 2018
Apple Pay users more than double globally, but only 16% of iPhone users have activated Apple Pay – February 22, 2018
Apple Pay now accepted in 50 percent of U.S. stores and is the world’s most accepted contactless payment system – January 31, 2018
watchOS 4.2 delivers Apple Pay Cash to Apple Watch – December 5, 2017
Apple Pay now in 20 countries, takes 90% of all contactless payments where active – October 24, 2017
Apple Pay is proliferating, and the banks are scared – October 18, 2017
Apple Pay likely to get boost from Visa and Mastercard mandating contactless payment terminals – August 21, 2017
Apple Pay usage estimated to rise sharply in United States due to frustration with slow Chip-and-PIN cards – August 21, 2017


  1. I have yet to start using Apple Pay regularly since it first became available. There were so many problems then using it I just stopped. Especially if vendors were still asking for pin codes. I may have to revisit.

  2. I just came back from Ottawa and it seemed as though every where I went Apple Pay was accepted. Even in the sidewalk Kiosks that sell tour bus tickets. Far better than what I find where I live in NJ.

  3. It would be interesting to know if there is a correlation between TouchID vs FaceID in the use of ApplePay. Are users more likely to use ApplePay on one interface over the other?

  4. I hate using my phone for con tactless, i prefer using my Natwest Bank debit card for that, much easier and safer. With the phone, the worry of dropping it is too much hassle. I do love apple pay when i use it on apps to buy train/plane tickets, pay for my hotel on, it is marvellous. It means with Apple pay i dont have to enter or save by card details for every different services/ apps. I have used apple pay for purchases on the following apps, and it was a Breeze

    British Airways,
    trainline uk
    trainline eu

    some others which i cannot remember.

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