Apple is building a world class TV content team

“Apple’s initial ‘’flags-in-the-sand’ attempts at building its own content may seem a little lacklustre, but the company learns as it grows and is putting together an extremely strong content development team – today we learn that team may soon include former Channel 4 content chief, Jay Hunt,” Jonny Evans writes for Apple Must.

“A Television Business International report claims Hunt, who was apparently in the frame to take over as CEO of the UK broadcaster just four months ago, ‘is now in talks’ to take a role at Apple in London, UK,” Evans writes. “The connection seems to be Apple’s newly-hired original content chiefs Jamie Erlicht and Zach van Amburg.”

“Apple is making some big investments in creating a world-class management team to lead its attempt to build a stable of original content. Recent hires have included WGN America chief Matt Cherniss,” Evans writes. “With Amazon Prime, the TV app and a raft of other Apple TV improvements slowly percolating at time of writing, who else thinks it’s possible Apple plans a TV-focused event before the end of the year?”

Read more in the full article here.

MacDailyNews Take: We’d love to see a a TV-focused event this year, but we’ll refrain from holding our breath for one.

Former Channel 4 content chief Jay Hunt joining Apple – October 9, 2017
Apple recruits four veteran execs to join growing TV unit – September 6, 2017
Apple, Amazon join race for James Bond franchise rights – September 6, 2017
Apple eyes iconic studio as base for Hollywood production push; vying with Netflix for high-profile Jennifer Aniston drama – September 1, 2017
The magic and misdirection of Apple’s streaming strategy – August 18, 2017
Apple wants to spend $1 billion on 10 original TV shows over the next year – August 16, 2017
Former WGN America president Matt Cherniss joins Apple in latest TV push – August 15, 2017
Apple poaches Sony TV executives to lead major push into original content – June 16, 2017
Apple hires Amazon’s Fire TV head to run Apple TV business – February 8, 2017
Apple’s Eddy Cue alienated cable providers and networks with an assertive negotiating style – report – July 28, 2016


  1. If they want to build a “world-class” content team, great, but how ’bout getting a world-class, monthly streaming option off the ground first?

    I mean, why build a TV box—which adds zero to your bottom line—for your customers to log on to your competitors’ streaming apps and have no streaming option of your own?

    Apple has all-you-can-eat streaming music, why not all-you-can-eat streaming movies and TV-shows

  2. Apple TV will go nowhere with Eddy Clueless. Apple TV 1.0 was so far ahead of the game I had to constantly explain it to friends as it was the future of TV. Now look at Apple TV it’s just an over priced poor copy of everything else around with a crappy remote too.

    Assembling a world class team of media buyers won’t help with out the corporate mentality that brought you Planet of the Apps. Their schedule will no doubt be filled with pearly white teeth, inoffensive, gender neutral mixed diversity lives in Apple product placement heavy TV programmes.

    Instead of making their own TV content and buying 3rd party content like Netflix, i.e. the hard stuff they tried to strong arm the industry into letting them top slice 30% for iTunes access. I’m glad they weren’t successful.

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