“After years toiling away in secret on its car project, Apple Inc. Chief Executive Officer Tim Cook has for the first time laid out exactly what the company is up to in the automotive market: It’s concentrating on self-driving technology,” Alex Webb and Emily Chang report for Bloomberg.
“‘We’re focusing on autonomous systems,’ Cook said in a June 5 interview on Bloomberg Television that amounted to his most detailed comments yet on Apple’s automotive plans,” Webb and Chang report. “‘It’s a core technology that we view as very important.’ He likened the effort to ‘the mother of all AI projects,’ saying it’s ‘probably one of the most difficult AI projects to work on.'”
“Cook has never before openly outlined Apple’s plans, though public filings have surfaced in recent months that provided snapshots of Apple’s efforts,” Webb and Chang report. “‘There is a major disruption looming there,’ Cook said on Bloomberg Television, citing self-driving technology, electric vehicles and ride-hailing. ‘You’ve got kind of three vectors of change happening generally in the same time frame.'”
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Webb and Chang report, “In the interview on Bloomberg Television, Cook was hesitant to disclose whether Apple will ultimately manufacture its own car. ‘We’ll see where it takes us,’ Cook said. ‘We’re not really saying from a product point of view what we will do.'”
Read more in the full article here.
MacDailyNews Take: Well, there’s official confirmation of what’s already publicly known, at least.
SEE ALSO:
How Apple is training testers for self-driving Apple Car – April 24, 2017
Apple permit reveals self-driving car testers include NASA roboticists – April 24, 2017
Apple + satellites = ? – April 22. 2017
Why Apple may be interested in space satellites – April 21, 2017
Apple’s self-driving car test program revealed in new document – April 21, 2017
Analyst: Apple ‘almost certainly’ exploring making a whole car but there’s a big challenge – April 18, 2017
Right now, the ‘Apple Car’ is a 2015 Lexus RX 450h SUV – April 17, 2017
Gene Munster on Apple Car: Exploration does not mean a product comes to market – April 17, 2017
Apple’s Project Titan: California makes it official – April 17, 2017
Why you should get your self-driving car from Apple – April 17, 2017
Apple secures permit to test autonomous vehicles – April 15, 2017
Apple’s letter to the U.S. NHTSA reveals 30-year Detroit veteran on its stealth ‘Project Titan’ team – December 8, 2016
Apple files patent for autonomous vehicle collision avoidance system – December 8, 2016
Apple letter all but confirms plans for self-driving cars and commitment to privacy – December 5, 2016
Apple drops hints about autonomous-vehicle project in letter to U.S. transportation regulators – December 3, 2016
It’s not McLaren Racing, but McLaren Applied Technologies, that’s the apple of Apple’s eye – September 23, 2016
Apple-target McLaren is a tech company disguised as a carmaker – September 22, 2016
Supercar-maker McLaren says not in discussion with Apple ‘in respect of any potential investment’ – September 22, 2016
Apple in talks to acquire British supercar maker McLaren – September 21, 2016
Apple in talks to acquire electric vehicle-maker Lit Motors – September 21, 2016
Gene Munster gives up the Apple Television ghost – May 19, 2015
[Thanks to MacDailyNews Readers “Fred Mertz” and “Dan K.” for the heads up.]