Apple wants to sell HBO, Showtime, and Starz in a single premium bundle

“Here’s Apple’s latest proposal: It wants to sell consumers a premium TV bundle, which combines HBO, Showtime and Star,” Peter Kafka reports for Recode. “Apple already sells each of those channels individually. But it has approached the three networks about rolling them up into a single package, as conventional pay TV operators sometimes do.”

“Traditional pay TV operators, like Charter, usually require consumers to subscribe to a basic level of TV channels before it will sell them a premium bundle,” Kafka reports. “Apple could sell the bundle as standalone product, delivered via its iOS devices and its Apple TV settop box.”

Kafka reports, “Apple currently sells HBO for $15 a month, Showtime for $11 a month, and Starz for $9 a month.”

Read more in the full article here.

MacDailyNews Take: So, what’s the magic price – the number that sell packages and Apple TVs – for something that currently costs $30/month? $19.99 per month? Maybe that’s too steep, but Apple could do what every fscking scheming cable company does and have an “introductory period.” Sell it at $19.99/month with an asterisk and, then, after a 3-, 6-, or 12-month period, have it pop up to $24.99/month. Although, that risks customer wrath as it’s one of the many reasons – besides awful customer services, horrible UIs, crappy equipment, hidden charges, etc. – why customers have grown to hate cable companies.

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  1. Like many people I am waiting and hoping for channels that are purchased like apps in single purchases. We are not there yet though.

    I do very much like the idea of channel bundles.

    I very much hope Apple don’t do introductory pricing: in the long term that just creates customer dissatisfaction.

    1. Yep agree. It would be nice if there weren’t cable providers or “channels” like HBO, Showtime, etc. I’d rather just pay for good content I like OR have an all you can eat model.

      I’m sure this is undoable but a model like iTunes where I just buy the songs I like OR pay a subscription and get all you can eat on any device, anywhere, anytime.

      The TV industry is killing themselves by making me not want to hassle with it given the current available models and loads of crappy content I have to sift through to find something decent to watch.

      1. Agree also that the industry is leaving $$$ on the table (because in my case that’s an absolute fact, although the sample size is rather small – me).

        They’ve been making money with their current business models for a long time and the prospect of rocking that boat is unsettling. Some won’t change until they’re forced to. But the early disrupters have an opportunity to reshape the market to their advantage, establishing a dominant position for themselves over the next few years.

  2. The question I have is how much of each ‘group’ will they have in that bundle. HBO on Spectrum (formerly Time Warner in Hawaii) for example has 6 channels in the HD section alone (HBO, HBO2, HBO Signature, HBO Family, HBO Comedy, HBO Zone).

  3. Smithsonian Earth, Curiosity Stream (created by the founder of Discovery Channel before it sucked), CNBC International Feed, Bloomberg, France24, Sky News, BBC World News, the London CNN International Feed – not the US version of CNN International, HBO, Cinemax, Showtime, Turner Classic Movies, Filmstruck.

    All live and with inline DVR capability.

    That would be a bundle I would pay for. I would gladly pay for non-US sourced English Language Programming. I want PPV for the few College Football Games and Bowls I watch- other than that I have no use for the 24/7/365 sports gossip of ESPN/CBS Sports/NBC Sports, Fox Sports. Most Sports Radio and TV is just gossip about athletes instead of what E! and TMZ do about entertainment celebs- exactly why ESPN keeps adding women to their gossip shows.

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