“Here, though, I thought the keynote’s Mission: Impossible-themed opening really hit the mark: the reason why franchises rule Hollywood is their dependability,” Thompson writes. “Sure, they cost a fortune to make and to market, but they are known quantities that sell all over the world — $735 million-to-date for the latest Tom Cruise thriller, to take a pertinent example.”
“That is the iPhone: it is a franchise, the closest thing to a hardware annuity stream tech has ever seen,” Thompson writes. “Some people buy an iPhone every year; some are on a two-year cycle; others wait for screens to crack, batteries to die, or apps to slow. Nearly all, though, buy another iPhone, making the purpose of yesterday’s keynote less an exercise in selling a device and more a matter of informing self-selected segments which device they will ultimately buy, and for what price.”
Much more in the full article – recommended – here.
MacDailyNews Take: This franchise has legs the likes of which we haven’t seen since Brigitte Bardot.
Ars Technica reviews iPhone Xs and Xs Max: ‘Among the best phones Apple has made’ – October 1, 2018
Engadget reviews Apple’s iPhone Xs and Xs Max: These are fantastic smartphones – September 21, 2018
Austin Mann reviews iPhone Xs camera: ‘I’ve never worked with a camera that can balance light like this – not even close’ – September 20, 2018
Apple’s iPhone Xs and iPhone Xs Max earn rave reviews – September 19, 2018
CNBC reviews Apple’s iPhone Xs and Xs Max: ‘The best phones you can buy’ – September 18, 2018
iPhone Xs/Max LTE speeds up to 266 percent faster than iPhone X – September 18, 2018
John Gruber reviews iPhone Xs/Max: Upgrade for the photo and video quality, even from iPhone X – September 18, 2018
Tom’s Guide reviews Apple’s iPhone Xs Max: You won’t want to put down; it’s like a pocketable mini movie theater
Tuesday, September 18, 2018
NYT reviews Apple’s iPhone Xs and Xs Max: Bigger is now definitely better – September 18, 2018
[Attribution: Daring Fireball. Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]