“Starbucks is winning the in-store mobile-payments war, beating tech heavyweights Apple, Google, and Samsung Electronics at their own game,” Jon Swartz reports for Barron’s. “The cafe chain’s mobile-payment service will be used by 23.4 million Americans this year, edging Apple, with 22 million. Alphabet’s Google unit, with 11.1 million users, and Samsung, with 9.9 million, lag far behind, according to an eMarketer report released today.”

“Starbucks’ app has resonated with its loyal customers, who can monitor and manage their card balance and star rewards,” Swartz reports. “Starbucks’ success in mobile technology highlighted otherwise uneven first-quarter results and its stock has slumped 8% over the past year. This year, Starbucks shares are down 0.7%.”

“EMarketer expects Starbucks to slightly lengthen its lead over the next few years, to 29.8 million Americans by 2022, compared with 27.5 million for Apple Pay, 14.9 million for Google Pay, and 13.2 million for Samsung Pay,” Swartz reports. “Some 55 million Americans now use [in-store mobile-payments], compared with just 2.7 million in 2011, according to eMarketer. An estimated 74.9 million Americans will use mobile devices for payments in 2022, eMarketer estimates.”

Read more in the full article here.

MacDailyNews Take: Sounds like eMarketer forgot to factor into their projections Starbucks’ new “nonpaying customers” and how they’ll potentially affect actual paying customers.

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10% of young adult Americans have used Apple Pay in-store, well ahead of rivals – February 28, 2018
Apple Pay Cash international roll out begins – February 23, 2018
Apple Pay users more than double globally, but only 16% of iPhone users have activated Apple Pay – February 22, 2018
Apple Pay now accepted in 50 percent of U.S. stores and is the world’s most accepted contactless payment system – January 31, 2018
watchOS 4.2 delivers Apple Pay Cash to Apple Watch – December 5, 2017
Apple Pay now in 20 countries, takes 90% of all contactless payments where active – October 24, 2017
Apple Pay is proliferating, and the banks are scared – October 18, 2017
Apple Pay likely to get boost from Visa and Mastercard mandating contactless payment terminals – August 21, 2017
Apple Pay usage estimated to rise sharply in United States due to frustration with slow Chip-and-PIN cards – August 21, 2017