“Samsung Electronics Co.’s newest flagship phone is betting on animated emojis. But of humans, not animals,” Timothy W. Martin reports for The Wall Street Journal. “Samsung’s Galaxy S9 device, launched Sunday at a Barcelona mobile trade show, looks almost identical to last year’s handset… [but] users can create 3-D emojis of themselves by taking a photo of their face, then as their fake cartoonish self, strike real-life poses captured by augmented-reality software.”

“The Galaxy S9’s camera tricks and emoji push are likely to remind some consumers of Apple Inc.’s iPhone X handset last year. The iPhone X let users make animated emojis of rabbits, unicorns and monkeys that mimicked a person’s facial expression and head movement,” Martin reports. “Samsung mobile chief D.J. Koh, in an interview, said he had personally explored early 3-D animations since 2001 on flip phones, while leading the firm’s mobile research and development team in the U.K. He bristled at any notion Samsung was playing catch-up with Apple, as the human emojis took years of development, he added. ‘Their approach and my approach is totally different,’ said Mr. Koh, cautious to mention Apple, a rival and components customer, by name. ‘I do work seriously based off my own road map.'”

MacDailyNews Take: Translation: Apple does it first and then we copy it poorly. My own road map is based on Apple’s.

“‘Innovation is not everything,’ said Mr. Koh, 56 years old, who next month is expected to be promoted to chief executive of Samsung’s mobile and network division,” Martin reports. “The Galaxy S9, as in prior years, comes in two different sizes. Both versions feature the same-sized displays as last year, at 5.8 inches and 6.2 inches, with similar batteries.”

Read more in the full article here.

MacDailyNews Take: Yet another iPhone wannabe yawner from the South Korean dishwasher maker.

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South Korean dishwasher maker Samsung preps knockoffs of Apple’s Face ID, Animoji, Secure Enclave – January 4, 2018
Samsung said to copy Apple by axing 3.5mm headphone jack – December 6, 2016
Oh-so-innovative Samsung to unveil Jet Black Galaxy S7 next month – November 21, 2016
Now slavish copier Samsung looks to knock off Apple iPhone’s 3D Touch – November 14, 2016
Samsung’s patent application for smartwatch straps includes drawings of the Apple Watch – August 5, 2016
Slavish Apple copier Samsung debuts ‘Captured on Galaxy S7’ ad – June 17, 2016
Beleaguered Samsung to debut knockoff of Apple’s phone upgrade program in South Korea – March 9, 2016
Beleaguered Samsung to attempt to knock off Apple iPhone’s Live Photos – January 14, 2016
Beleaguered Samsung to attempt to knock off Apple iPhone’s 3D Touch – December 14, 2015
Slavish Apple copier Samsung announces rose gold Galaxy Note 5 – October 15, 2015
Samsung can’t seem to stop mimicking Apple – May 4, 2015
Slavish copier Samsung in talks to launch Apple Pay knockoff – December 16, 2014
Samsung returns to mimicking Apple’s iPhone with chamfered metal-edged Galaxy Alpha – August 13, 2014
Samsung’s plastic, 32-bit Galaxy S5 has serious fingerprint sensor problems – May 6, 2014
Samsung’s new ad for Galaxy Gear stupidwatch slavishly copies Apple’s original 2007 iPhone ad (with video) – October 7, 2013
Samsung announces plastic Galaxy S4 ‘Gold Edition’ phone – September 25, 2013
Samsung slavishly copies Apple’s iPad mini with Galaxy Tab 3 (with photo) – July 23, 2013
9 ways Samsung has slavishly copied Apple over the years – July 14, 2013
Now Samsung copies Apple product rumors, said to be working on wristwatch device – March 19, 2013
Samsung’s new ‘Wallet’ bears striking resemblance to Apple’s Passbook – February 27, 2013
Korea JoongAng Daily: Samsung must stop slavishly copying Apple – September 3, 2012
South Korea reassesses its great imitator, Samsung – September 2, 2012
Is Samsung copying Apple’s patented earphones? It sure looks like it – September 8, 2012
Samsung mimics Apple product videos in Galaxy S III promo (with video) – August 24, 2012
Now slavish copycat Samsung attempts to knockoff Apple’s retail stores (with video) – August 23, 2012
Samsung: Shameless slavish copiers – August 13, 2012
Now Samsung slavishly copies Apple’s Mac mini – June 1, 2012
Samsung Mobile chief ‘designer’ denies that Samsung’s instinct is to slavishly copy Apple – March 23, 2012
Slavish copier Samsung shamelessly steals Apple’s iPhone 3G design – again – January 3, 2012
Slavish copier Samsung uses girl actress from iPhone 4S ad for Galaxy Tab 8.9 spot (with video) – January 2, 2012
Now Samsung’s slavishly copying Apple’s iPad television ads (with videos) – December 30, 2011
Judge: Can you tell me which is iPad and which is yours? Samsung lawyer: ‘Not at this distance your honor’ – October 14, 2011
Why are Apple’s icons on the wall of Samsung’s store? – September 24, 2011
Apple to Samsung: ‘Blatant copying is wrong’ – April 18, 2011
Apple sues Samsung for attempting to copy look and feel of iPhone, iPad – April 18, 2011
Samsung’s ‘Instinct’ is obviously to make Apple iPhone knockoffs – April 1, 2008