“Just days after Apple’s new gold iPhone 5s went on sale, Samsung has announced the new Galaxy S4 ‘Gold Edition,’ though the back of the device retains the same plastic design as other models,” Neil Hughes reports for AppleInsider.

“The new devices will come with a gold plastic trim on the outside, while the front glass will be available in brown or pink,” Hughes reports. “The handsets were announced on Wednesday by Samsung Gulf, the company’s Middle Eastern outfit. The advertisement from Samsung even refers to the ‘elegance’ of the new color option. When details on Apple’s gold iPhone 5s were leaked in August — almost a month ahead of the device’s announcement — the color was also described as ‘elegant.'”

Samsung Galaxy S4 in Gold Brown or Gold Pink

Samsung Galaxy S4 in “Gold Brown” and “Gold Pink”

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MacDailyNews Take: Samsung, you need to drill more holes into the top face of your plastic flagship phone. There aren’t enough.