“Apple is considering a new inexpensive 9.7-inch iPad priced at around US$259 for 2018, according to sources from related upstream suppliers, which added that the device should be able to attract more demand from price-oriented consumers, allowing Apple to maintain its present 10 million-unit tablet shipments a quarter,” Monica Chen and Joseph Tsai report for DigiTimes.

Chen and Tsai report, “With the tablet market already becoming mature, Apple has been seeing weakening sales for its iPad series, while Android-based tablet shipments have also been declining.”

MacDailyNews Take: This is incorrect. Apple posted year-over-year iPad unit sales growth for each of the last two reported quarters:
• Q317: 11.42 million (vs. Q316: 9.95 million)
• Q417: 10.33 million (vs. Q416: 9.27 million)

Chen and Tsai report, “The sources pointed out that Apple’s new iPad may arrive in the second quarter of 2018 and in addition to regular consumers Apple is also looking to expand the inexpensive iPad into the industrial and service sectors.”

Read more in the full article here.

MacDailyNews Take: If so, the days of 25+ million iPad units sold per quarter look set to return!

Get ’em in the ecosystem with the the “starter iPad,” and they’ll be upgrading to iPad Pro eventually.

iPads are too expensive relative to the perceived competition and Apple has obviously done a piss-poor job of marketing the iPad family (read: clearly explaining to the hoi polloi why they want an iPad over an Amazon or other Android tablet).

Sticker price is the biggest reason why iPad sales struggle to return to growth (the next biggest reason is that iPads’ useful lives last so damn long, they’re not rapidly replaced).

We would have purchased iPads for family members this year if they had been updated as they should have been for the holiday season and if the prices were a bit more palatable. Yes, we know what an iPad offers. Yes, we know they’re worth the money Apple’s asking for today; even being last year’s models. But, Apple should really do the math and consider making certain hardware more affordable in exchange for the backend revenue and increased mindshare and market share that will deliver. — MacDailyNews, January 6, 2017

SEE ALSO:
Wired reviews Apple’s new iPad: Offers plenty for just $329 – May 8, 2017
The Daily Express reviews Apple’s new iPad: ‘World’s greatest tablet just got more affordable’ – April 22, 2017
Macworld reviews iPad (2017): With a stripped-down iPad for $329, you may not need to go pro – April 10, 2017
Ars Technica reviews Apple’s $329 iPad: ‘For people who have never upgraded’ – April 6, 2017
It’s just plain old iPad, and it’s cheap – starting at just $329! – April 3, 2017
Apple’s new iPad is actually more than ‘just’ an iPad Air – March 30, 2017
Apple unveils new 9.7-inch iPad starting at new low price of just $329 – March 21, 2017