“Some people think Google’s virtual assistant beats Siri in reliability and capability,” Mark Gurman reports for Bloomberg. “That may be true on Google’s own devices, like the Pixel smartphone, but the Assistant is hobbled on the iPhone.”

“The reality for iPhone users is that the Google Assistant will probably never beat Apple Inc.’s Siri on its home turf,” Gurman reports. “That’s bad news for the Alphabet Inc. unit, which wants its voice-based technology everywhere.”

Here are some of the limitations:

• You have to download it from the App Store
• You can’t launch it with your iPhone’s home button or with your voice
• You can’t tap into basic iPhone functions and settings
• You can’t launch apps, search some Apple content stores, or pull up photos
• You can’t integrate with other non-Google apps on your iPhone
• Integrated Apple services typically require an extra step
• You can’t easily use it in the car

Read more in the full article here.

MacDailyNews Take: Privacy, privacy, privacy!

Apple champions and protects user’s privacy. Google wipes their collective ass with it.

As we wrote earlier this week:

Not integrated into iOS, Google’s privacy-trampling Siri knockoff will never be widely adopted on iPhone as a standalone app.

“Hey, Google, can you stop tracking me for the NSA?”

“Sorry, next to ad tracking, that’s my primary purpose.”

SEE ALSO:
Google Assistant features that Apple’s Siri can’t currently match – May 19, 2017
Alphabet to push Google Assistant to iPhone as standalone app via Apple’s App Store – May 16, 2017
Edward Snowden: No matter what, do not use Google’s new Allo messenger app – September 23, 2016
Google to pay $5.5 million for sneaking around Apple’s privacy settings to collect user data – August 31, 2016
Apple takes a swing at privacy-tampling, personal data-guzzling rivals like Google – September 29, 2015
Apple reinvents the privacy policy – September 29, 2015
Apple selling targeted ads, but their new privacy policies shows they think different about tracking – September 29, 2015
Apple: Hey Siri and Live Photos data stays only on your device to ensure privacy – September 12, 2015
Apple issues iPhone manifesto; blasts Android’s lack of updates, lack of privacy, rampant malware – August 10, 2015
Edward Snowden supports Apple’s stance on customer privacy – June 17, 2015
Mossberg: Apple’s latest product is privacy – June 12, 2015
Apple looks to be building an alternative to the Google-branded, hand-over-your-privacy ‘Internet Experience’ – June 11, 2015
Understanding Apple and privacy – June 8, 2015
Edward Snowden: Apple is a privacy pioneer – June 5, 2015
Edward Snowden’s privacy tips: ‘Get rid of Dropbox,” avoid Facebook and Google – October 13, 2014
Apple CEO Tim Cook ups privacy to new level, takes direct swipe at Google – September 18, 2014
A message from Tim Cook about Apple’s commitment to your privacy – September 18, 2014
Apple will no longer unlock most iPhones, iPads for police, even with search warrants – September 18, 2014