“Edward Snowden thinks Apple’s new pledge to protect customer privacy is something worth supporting,” Kia Kokalitcheva reports for Fortune.

“Speaking at the Challenge.rs conference in Spain via video call Wednesday, the NSA whistleblower shared his thoughts about Apple CEO Tim Cook’s recent statements about customer privacy as it relates to Apple’s business model, TechCrunch reported,” Kokalitcheva reports. “Unlike many other companies, Apple says it doesn’t want to exploit users’ data and turn it into revenue.”

Kokalitcheva reports, “He added that now that Apple has taken a public stance on the issue, going back on its word later on will be even more damaging in the eyes of consumers as it would be ‘a betrayal of a promise.'”

Read more in the full article here.

MacDailyNews Take: Apple is all-in on this issue. And, it’s not that “new,” either:

We’ve always had a very different view of privacy than some of our colleagues in the Valley. We take privacy extremely seriously. That’s one of the reasons we have the curated apps store. We have rejected a lot of apps that want to take a lot of your personal data and suck it up into the cloud. Privacy means people know what they’re signing up for. In plain English, and repeatedly, that’s what it means. Ask them. Ask them every time. Make them tell you to stop asking if they get tired of your asking them. Let them know precisely what you’re going to do with their data. – Apple CEO Steve Jobs, June 2010

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Edward Snowden: Apple is a privacy pioneer – June 5, 2015
Edward Snowden’s privacy tips: ‘Get rid of Dropbox,” avoid Facebook and Google – October 13, 2014