“On numerous occasions over the past year Apple has highlighted key differences it sees between Google and itself in the way it’s bringing personalisation to iOS without giving users the sense their privacy is being invaded or traded for advertising dollars,” Liam Tung reports for ZDNet.

“With the release of new iPhones, iOS 9, Apple Watch, and the upcoming El Capitan OS X update, Apple has now refreshed its privacy policy pages, this time taking a few subtle stabs at Google and other rivals compared to last year’s update, but also explaining how almost all of its products handle user data from Apple Pay to Maps, Health, and iCloud,” Tung reports. “Apple stresses its maps won’t profile users for advertising: ‘Other companies try to build a profile about you using a complete history of everywhere you’ve been, usually because they’re targeting you for advertisers.'”

“The same goes for iMessage in the updated text: ‘Unlike other companies’ messaging services, Apple doesn’t scan your communications, and we wouldn’t be able to comply with a wiretap order even if we wanted to,'” Tung reports. “And iCloud: ‘Some companies mine your cloud data or email for personal information to serve you targeted ads. We don’t. We know that the more personal your device becomes, the more critical it is to respect the data that’s on it.'”

Read more in the full article here.

MacDailyNews Take: Google = The New Borg.

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