“On numerous occasions over the past year Apple has highlighted key differences it sees between Google and itself in the way it’s bringing personalisation to iOS without giving users the sense their privacy is being invaded or traded for advertising dollars,” Liam Tung reports for ZDNet.
“The same goes for iMessage in the updated text: ‘Unlike other companies’ messaging services, Apple doesn’t scan your communications, and we wouldn’t be able to comply with a wiretap order even if we wanted to,'” Tung reports. “And iCloud: ‘Some companies mine your cloud data or email for personal information to serve you targeted ads. We don’t. We know that the more personal your device becomes, the more critical it is to respect the data that’s on it.'”
Read more in the full article here.
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