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Tag: Neural Engine

Apple’s new M5 chip boosts AI, graphics in MacBook Pro, iPad Pro, and Vision Pro

Wednesday, October 15, 2025 4:33 pmWednesday, October 15, 20251 Comment

Apple today announced M5, delivering the next big leap in AI performance and advances to nearly every aspect of the chip. Built using…

Apple reveals M3 Ultra, the highest-performing chip it has ever created

Wednesday, March 5, 2025 10:38 am2 Comments

Apple on Wednesday announced M3 Ultra, the highest-performing chip it has ever created, offering the most powerful CPU and GPU in a Mac…

Apple Intelligence servers expected to upgrade to M4 chips in 2025

Thursday, November 7, 2024 8:26 amNo Comments

Apple is set to upgrade its AI servers from M2 Ultra chips to M4 chips starting next year. This transition will enhance the performance…

Apple unveils powerful new AI-focused M4 chip

Tuesday, May 7, 2024 1:29 pm2 Comments

Apple unveiled its latest iPad Pro models on Tuesday powered by new Apple Silicon, the M4 SoC, with a new Neural Engine for AI and…

Apple supplier TSMC Q3 profit surges 36%, well ahead of analysts’ forecasts

Thursday, October 15, 2020 9:03 amNo Comments

Apple supplier Taiwan Semiconductor Manufacturing Company (TSMC) reported a 36% surge in quarterly net profit, boosted by robust demand…

Apple execs discuss designing the A14 Bionic for the iPad Air and beyond

Monday, October 12, 2020 3:47 pm2 Comments

To the surprise of many, Apple’s 2020 iPad Air was the first device to use the new A14 Bionic chipset. That SoC’s impact won’t be limited to…

iOS 14 to include built-in, on-device translation in Safari

Tuesday, June 2, 2020 5:29 pm2 Comments

Apple is working to include built-in, on-device translation in Safari. The new features described are based on an early build of iOS 14…

iPhone SE’s single camera generates bokeh entirely via machine learning

Monday, April 27, 2020 8:13 pmNo Comments

Unlike Apple’s older iPhone XR, the new iPhone SE’s single camera generates bokeh entirely via machine learning. iPhone SE features the best…

Should you upgrade to Apple’s new iPad Pro?

Sunday, March 22, 2020 12:15 pm6 Comments

Apple on Wednesday announced its new iPad Pro models, available in 11-inch and 12.9-inch display sizes. With the new A12Z Bionic chip, iPad Pro …

Siri sucks? Apple’s Xnor.ai acquisition could make Siri much better

Tuesday, January 21, 2020 11:46 am5 Comments

“Siri sucks.” We’ve all heard it. Maybe even said it ourselves. But, now, with Apple’s $200 million acquisition of Xnor.ai, Siri could get much better…

Apple’s iPhone 11 Pro batteries up to 25% larger than 2018 models

Wednesday, September 18, 2019 8:55 amWednesday, September 18, 20193 Comments

Apple’s A13 Bionic, the fastest chip ever in a smartphone, provides unparalleled performance for every task iPhone 11 Pro and iPhone 11 Pro Max handle and features up to 20 percent faster CPU and GPU than A12…

Apple’s new iPhones shift smartphone camera battleground to AI

Thursday, September 12, 2019 8:32 am2 Comments

The 8‑core, Apple‑designed Neural Engine is up to 20% faster and uses up to 15% less power. It’s a driving force behind the triple‑camera system, Face ID, AR apps, and more…

How Artificial Intelligence is changing photography

Thursday, January 31, 2019 9:31 pmThursday, January 31, 20195 Comments

If you’re wondering how good your next phone’s camera is going to be…

What’s next: The future of iPhone photography

Wednesday, January 2, 2019 4:30 pmWednesday, January 2, 20192 Comments

The iPhone camera is hands-down amazing, thanks almost entirely to the fact…

Faketastic: Your smartphone photos are totally fake — and you love it

Wednesday, November 14, 2018 3:45 pmWednesday, November 14, 20189 Comments

Google’s Night Sight is an example of how our photos are becoming, well, super fake…

Digital Photography Review: Apple’s iPhone XS/Max is a leap forward in computational photography

Friday, October 5, 2018 12:58 pmFriday, October 5, 20182 Comments

The iPhone XS and iPhone XS Max feature the same dual-camera and processing hardware…

Filmmaker wonders ‘what kind of voodoo’ Apple’s conjuring in iPhone Xs, Xs Max, XR camera system

Tuesday, October 2, 2018 3:34 pm6 Comments

I was fortunate to test the iPhone Xs Max with the FiLMiC Pro team in Barcelona…

Austin Mann reviews iPhone Xs camera: ‘I’ve never worked with a camera that can balance light like this – not even close’

Thursday, September 20, 2018 4:50 pmThursday, September 20, 201811 Comments

I’ve shot a bunch of vertical panos that are exposed beautifully and tack sharp from top to bottom…

Apple vs. Google: The future of premium smartphones is a machine-learning battle

Monday, November 13, 2017 3:25 pmMonday, November 13, 20179 Comments

The big new thing in smartphones lately is one of those buzz phrases you’ll have heard tossed around…

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  • Hank on Apple stock surges over 3% on analyst upgrades, China AI approval, and pre-earnings optimism
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  • Nick on Apple’s foldable iPhone to grab 25% of foldable smartphone sales this year – Counterpoint Research
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