Apple’s cheaper iPhones are not the volume sellers the pundits predicted; those are iPhone X and 8/Plus

“A press release presenting model sales data from Counterpoint Research for May depicted Apple as being in a virtual tie with Samsung, supposedly wining back the top smartphone model crown after iPhone X had fallen behind Galaxy S9 Plus unit shipments in April. However, the firm’s numbers actually present a very different picture.,” Daniel Eran Dilger writes for AppleInsider.

“Samsung has two flagship models that made it into the top ten (S9 and S9 Plus), but Apple has three (iPhone 8, X and 8 Plus). The other spots are taken by Xiaomi, Huawei and Vivo/OPPO (two brands within China’s BKK),” Dilger writes. “So in reality, Apple’s top flagships represented just over a 36 percent share of the world’s top ten handsets by units, while Samsung’s top models represented nearly 24 percent. It’s actually not a close race in the high-end segment at all.”

“It’s much more dramatic to single out a ‘winning’ model number on a monthly basis, but the truth is that Apple is simply selling significantly more high-end units than Samsung, despite the latter’s large volumes of other phones,” Dilger writes. “That explains why Apple is earning so much more money that Samsung—flagships are far more profitable than the middle-tier and lower-end volume sellers.”

Much more in the full article – recommendedhere.

MacDailyNews Take: Most people want the best iPhone they can afford and, obviously, even Apple’s higher-end models fit the bill for many buyers.

Apple’s iPhone X made 5 times the profit of 600 Android OEMs combined – April 18, 2018
Apple’s iPhone captured 86% of global handset profits in Q417; iPhone X alone took 35% of global handset profits – April 17, 2018
Apple’s iPhone X is the UK’s most popular smartphone – April 9, 2018
Apple’s iPhone X and 8 Plus offer superior battery life vs. Samsung’s Galaxy S9 – April 3, 2018
Apple’s iPhone X sales continue to disappoint, some analysts say – March 22, 2018
Ignore the iPhone X naysayers – March 10, 2018
iPhone X drives smartphone revenue dominance; Apple made more money in Q417 than the rest of the smartphone makers combined – February 16, 2018
Apple iPhone took more than half of worldwide smartphone revenue share in Q417, a new record – February 15, 2018
Will the naysayers admit they were wrong about Apple’s iPhone X? – February 5, 2018
Strategy Analytics: Apple has shipped 1.2 billion iPhones in the past 10 years; $760 billion in global revenue to date – September 8, 2017
Apple took 83% of smartphone market profits in calendar first quarter – May 16, 2017


  1. I’ll never quite understand why there are so many people always saying how Apple products are too expensive when all markets have expensive products that consumers continue to buy. If Apple chooses to sell upscale products, what’s so wrong with that. No one is being forced to buy those products and any reviewer saying they’re not worth that price is only offering his own opinion and not everyone’s opinion. Apple sets a price for a product and consumers can choose to buy it or not. That seems fair enough. Just because I can’t afford a Lamborghini, it doesn’t mean the company shouldn’t charge as much as they do because there are plenty of people who can afford them. People are always claiming Apple is ripping-off consumers, when they’re definitely not. No one is being forced or being fooled into buying a high-end iPhone or Mac.

    Could Apple sell more iPhones if they cost less? I’m sure they could sell more if they sold them for less. So what? That’s obviously not Apple’s goal. If someone doesn’t like Apple products, then don’t buy those products. Trying to convince other people Apple products aren’t worth their price just seems rather selfish. Apple charging more for products should only hurt Apple if they can’t sell enough of those products.

        1. Proudly registered applecynic hater! I’m a REAL patriot and an actual Apple user. You’re just a Trump hating twat who loves Obama and wishes he was Obama’s other gay lover.

    1. The problem with the stratospheric prices is that while it may be good at making hardware sales profits, the smaller marketplace makes it less compelling for developers to contribute to thst ecosystem (fewer customers to sell to).

      Naturally, a balance is called for…but it still comes back to the risk of becoming so small & cachet that it suddenly flips to irrelevance. The safest strategy to avoid this huge downside risk is quite simple- don’t play near the cliff’s Edge.

      1. You referring to iPhone/iOS being the smaller market for developers?

        But it’s not. Indications are that the installed base of iPhone as part of all phones in use is growing faster than sales/market figures would indicate, because iPhones’ useful life — are some two or three times as high. And some analysts puts 60% of all iPhones ever made still in use.

        Also, all iPhones, right back to 4S practically, are like one market for developers, with over 80% on latest version of iOS. The fragmentation around hardware and software features on Android, plus access to services depending on OEM/carrier/country, etc. are much much greater on Android.

        The great “Android Market” for developers is simply NOT what it is touted to be, while the “iOS Market” is far MORE than it is regularly assumed or accused of being.

        1. I like that you distinguish the iOS market, and Android market.
          It’s proper. There are distinct technical and market barriers between them.

          One of the two markets consists of one company with 100% market share over hardware, OS, and App sales.

    1. I can’t remember what I paid for it, but when it was the flagship, it was priced like the flagship. In other words, I paid more for it than the competitor’s similar product. Years later, it still runs wonderfully and if I wasn’t willing/able to upgrade this fall, the 6s could easily go another year. Sometimes seemingly great expense at purchase equals value, or greater value. The ROI has matched and, or exceeded initial outlay. That means the item was well priced, imo.

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