Apple executive admits Steve Jobs ‘bet the company’ on the iPhone in drawn-out court case with Samsung

“It’s been eight years since the original iPhone was first released, but Apple still regards the device as one of the biggest risks it has ever taken – enough that it could have cost the whole company,” Annie Palmer reports for The Daily Mail. “That’s according to Apple’s vice president of marketing, Greg Joswiak, who recently testified at the firm’s ongoing patent trial with top rival Samsung.”

“Apple and Samsung have been locked in a patent trial since 2011, with the former alleging that the Korean smartphone giant copied features used in the iPhone and the iPad,” Palmer reports. “Samsung was ordered to pay a little more than a billion dollars in 2012, but that amount was later lowered to roughly $340 million.
Now, the company is appealing the damages in a new case, which began on Monday.”

“Joswiak took to the stand and described how the iPhone and overall product design became embedded in the company’s DNA,” Palmer reports. “The launch of the iPhone was a pivotal moment for Apple, he said. ‘We were really risking everything that was making Apple successful at the time,’ Joswiak said. ‘We were really betting the company.’ Had Apple not released the iPhone, it worried that mobile carriers could easily make the iPod obsolete by adding music to their phones, which served as a ‘gigantic threat’ to the company and its mainstay media player. Instead of releasing another flip phone or keyboard phone, Apple devised the iPhone, which revolutionized phone design and quickly took the market by storm. ‘We weren’t trying to create something that was already on the market,’ Joswiak said. ‘We were trying to create something entirely new.'”

Read more in the full article here.

MacDailyNews Take: Again, the main reason why Samsung and the rest of the thieves are able to sell phones and tablets at all was because they made and continue to make fake iPhones and fake iPads designed to fool the ignorati in much the same way that Microsoft et al. profited wildly from upside-down and backwards fake Macs at the end of the 20th century. Google, Samsung, HTC, Xiaomi, et al. are the Microsofts, HPs, Dells, and eMachines of the new century.

If it’s not an iPhone, it’s not an iPhone.

The evidence of Samsung et al.’s slavish copying is blatantly obvious.

Apple’s products came first, then Samsung’s:

Samsung Galaxy and Galaxy Tab Trade Dress Infringement

Here’s what Google’s Android looked like before and after Apple’s iPhone:

Google Android before and after Apple iPhone

And, here’s what cellphones looked like before and after Apple’s iPhone:

cellphones before and after Apple iPhone

People who buy Android phones and tablets reward thieves.

Apple wants $1 billion from Samsung at iPhone copying retrial; Samsung wants to pay just $28 million – May 16, 2018
Samsung tries to further reduce Apple’s iPhone patent award – May 14, 2018
iPhone X drives smartphone revenue dominance; Apple made more money in Q417 than the rest of the smartphone makers combined – February 16, 2018
Apple iPhone took more than half of worldwide smartphone revenue share in Q417, a new record – February 15, 2018
Strategy Analytics: Apple has shipped 1.2 billion iPhones in the past 10 years; $760 billion in global revenue to date – September 8, 2017
Apple took 83% of smartphone market profits in calendar first quarter – May 16, 2017
How important is Apple’s iPhone market share? – May 29, 2017


  1. I cannot wait for the stupid references to deoxyribonucleic acid are eliminated from business lexicon. When anyone uses that catchphrase, you know they are full of BS.

    1. The thing with DNA is that it is generally not made from scratch. In most cases also a result of recombining ‘parent’ DNA strings (read prior Art).

  2. “Had Apple not released the iPhone, it worried that mobile carriers could easily make the iPod obsolete by adding music to their phones, which served as a ‘gigantic threat’ to the company and its mainstay media player.“

    For some odd reason, I never even thought of it this way. I never thought about what would’ve happened to Apple if they never made the iPhone. It makes for a fascinating exercise.

  3. Those before and after photos are little more than fanboi revisionism.

    There were a number of rectangular touchscreen phones that were released before the iPhone, eg LG Prada, HTC Touch, HTC Athena.

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