Led by Apple, the augmented reality boom will transform smartphones and business

“An important transformation is about to get under way,” Mike Elgan reports for Computerworld. “Starting next year, AR will begin transforming enterprise communications, logistics, manufacturing, analytics, product design, training, marketing, field service and more.”

“Even business meetings will change. With ubiquitous AR, multiple devices can see the same thing in the same space. Imagine tablet users sitting around a conference table. While looking at their screens, all meeting participants will see the same 3D graphs floating in space above the table, the same virtual prototype, the same globe or the same holographic talking head,” Elgan reports. “Instead of PowerPoint presentations taking place on a wall, the presented data will be 3D, holographic and displayed in AR in the middle of the room or table. Best of all, remote participants will also see the same images. (The buzzword for this is ‘augmented reality collaboration.’)”

“The ultimate and eventual hardware platform for augmented reality will be glasses and goggles. But until technology advances enough to enable that broadly, AR will live on smartphones and tablet,” Elgan reports. “The biggest event ever to happen in the world of augmented reality is the announcement last month by Apple of its ARKit for building augmented reality apps for the upcoming iOS 11 platform. When the new iPhone and iPad software hits, developers will gain access to a billion theoretical users. AR on mobile devices will go mainstream fast, and smartphone buyers will start choosing phones based on AR capabilities (much like they now choose based on camera quality.”

Read more in the full article here.

MacDailyNews Take: While no one was looking, Apple once again made a quantum leap forward, far into the lead! Once again, Apple leaves Google’s heads spinning and Android, the poor man’s iPhone, in the dust.

The smartphone. Powerful multi-touch mobile operating systems. 64-bit smartphones and tablets. Personal assistants. Advanced smartphone photography. Augmented reality… Apple leads and all others follow at a great distance.

“I got an Android phone.”

“Why? Do you like to be years behind Apple iPhone users, waiting forever to catch up and never getting there?”

If it’s not an iPhone, it’s not an iPhone.

Why augmented reality on the iPhone will leave Google’s Android sucking fumes – July 14, 2017
Apple’s billion devices provide a massive augmented reality edge over Google – July 13, 2017
Apple’s next-gen iPhone to feature rear-facing 3D laser for augmented reality and autofocus – July 13, 2017
Augmented Reality: Apple’s revolutionary offering leaves Google’s Android woefully behind – June 26, 2017
Apple’s AR is much closer to reality than Google’s – June 26, 2017
IKEA’s forthcoming Augmented Reality furniture app powered by Apple’s ARKit – June 19, 2017
Apple’s single most important WWDC 2017 announcement: ARKit – June 11, 2017
Apple CEO Cook discusses philosophy behind HomePod, ARKit’s potential market impact – June 6, 2017
Overnight, Apple will own the world’s largest augmented reality platform – June 7, 2017


  1. Meh, maybe, maybe not. I think it’ll be impractical for a great many things, and not even close to as refined and futuristic as this piece makes it sound, though I’m sure the novelty factor will be off the charts, initially, for some.

    I doubt it’ll ever be an ‘essential’ feature, personally (Microsoft claimed a little while back we’d all be doing this with Hololens, we aren’t, and probably won’t ever), particularly in the beginning when it will require head mounted accessories. I don’t want to don 3D glasses just to have a meeting, thanks. Soooo very tired of the hype train in tech. There is more to life than profit, folks.

    1. Problem is no tech company wants to be caught with their pants down and miss a major trend, even if it turns into a passing novelty as I think VR will be. It’s human nature to clamor for a gimmick and then ignore it after a while.

    2. Remember when M$ said we would all be using tablets? They couldn’t follow through. Apple does not launch into a dramatically new strategic direction without an end goal. You can bet your bottom bitcoin that they know something we don’t about this particular “killer app”.

    3. “impractical for a great many things”
      Thing is, it only needs to be practical for one wildly successful thing and that’s all that matters. The difference from Microsoft and Google is that it appears Apple has made it easy to develop for and just as easy to execute (all you need is a recent phone and iOS 11, no headset required). All the demos posted to YouTube shows that FINALLY, someone has made something that makes “trying stuff to see what works” a lot easier.

      One of these developers madly iterating will luck up on the next “Angry Birds” or “Candy Crush” using AR, and it won’t even matter how impractical it is for real estate or scientific visualization or any other industry. Millions of people will sign up for the experience and others will use those lessons to try to iterate and find something that makes ThEM money.

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