“As any investor in Apple knows (by now), the company REALLY REALLY wants to be in the TV space,” The Entertainment Oracle writes for Seeking Alpha. “While reported meetings with networks haven’t panned out and alternative methods to lure consumers (i.e. Virtual TV Guide) haven’t been met with the same level of excitement, Apple hasn’t given up. Yet its team clearly knows nothing will match the idea of streaming (potentially) a skinny bundle.”
“Well that in the traditional form is still seemingly a ways off. However, according to Re/Code, the executives over at Apple may have another idea in mind and it’s an interesting play. Reports have surfaced Apple now wants to do a premium skinny bundle that consists solely of HBO, Showtime and Starz,” TEO writes. “Effectively, the big three of pay-TV.”
“Apple is likely looking to send a message to the industry. Keep in mind cable/satellite subscribers usually can’t just outright buy a channel like HBO; they have to be a subscriber to a package of channels and then add-on a premium network,” TEO writes. “If Apple is successful here what that does is it slowly takes a little bit of power away from the cable/satellite companies – not a ton, but enough that it chips away at an already delicate position.”
Read more in the full article here.
MacDailyNews Take: Yawn.
You know what would really send a message?
Buying Disney.
SEE ALSO:
Apple wants to sell HBO, Showtime, and Starz in a single premium bundle – April 3, 2017
Google just succeeded where Apple failed – March 3, 2017
Senior Apple executives vying in confused effort for transformative Hollywood acquisition – March 3, 2017
YouTube to unveil virtual cable bundle for $30 to $40 a month – February 28, 2017
Stalled talks with Ron Howard highlight Apple’s content confusion – February 16, 2017
Apple vowed to revolutionize television; currently prepping an unremarkable 4K Apple TV instead – February 16, 2017
Apple TV: Still not ready for prime time – February 15, 2017
Apple hires Amazon’s Fire TV head to run Apple TV business – February 8, 2017
Why Apple should buy Disney – January 26, 2017
Apple’s new TV app shows just how painfully behind Apple is – December 14, 2016
Are you ready for 4K TV? Apple TV isn’t. – November 28, 2016
Apple has no idea what they’re doing in the TV space, and it’s embarrassing – November 3, 2016
Hulu inks deals with Fox and Disney, adding ESPN, Fox News and more to forthcoming live service – November 1, 2016
Apple’s Eddy Cue: Nope, we don’t want to be Netflix – October 20, 2016
Google signs up CBS for planned web TV service to debut in early 2017; close to deal with 21st Century Fox – October 20, 2016
Apple’s Eddy Cue: Nope, we don’t want to be Netflix – October 20, 2016
Apple’s Eddy Cue alienated cable providers and networks with an assertive negotiating style – report – July 28, 2016
Here comes á la carte programming – without Apple – July 13, 2016
Apple TV 4 is a beta product and, if you bought one, you’re an unpaid beta tester – November 5, 2015