Today TAG Heuer unveils its $1,800 Android-based watch in its attempt to take on the Apple Watch.
The Tag Heuer Connected Watch is available for sale from the company’s website and a handful of boutiques around the world starting today.
Tellingly a line at the end of Tag Heuer’s press release for the new Connected watch states “Anyone who purchases a Tag Heuer Connected watch will have the opportunity to exchange it for a mechanical watch with Swiss movement inside,” The Verge reports.
MacDailyNews Take: Let the Android tarnishing of the TAG Heuer brand begin!
SEE ALSO:
TAG Heuer CEO Biver: Luxury Apple Watches will become obsolete – October 12, 2015
I own two $6,000 Swiss watches, but I wear my Apple Watch most of the time – August 14, 2015
Swiss watch exports hit worst slump in five years as Apple Watch debuts – June 19, 2015
As Swiss watchmakers dismiss Apple Watch, Swiss National Bank increases Apple holdings by 60% – May 10, 2015
Apple Watch Edition is poised to disrupt the classic Swiss watch – April 16, 2015
Jean-Claude Biver changes his tune, calls Apple Watch ‘a fantastic product, an incredible achievement’ – January 20, 2015
TAG Heuer plans smartwatch as honcho Jean-Claude Biver changes mind as Apple Watch looms – December 16, 2014
Apple Watch starts countdown on face off with Swiss industry – October 31, 2014
The fashion elite crowd around Apple Watch at Colette in Paris – September 30, 2014
Jean-Claude Biver: ‘The Apple Watch cannot compete at all with European watches’ – September 15, 2014
Jean-Claude Biver: Apple Watch ‘too feminine; looks like it was designed by a student in their first trimester’ – September 16, 2014
Barclays: Apple Watch could crush companies like Fossil – September 16, 2014
Jean-Claude Biver: ‘The Apple Watch cannot compete at all with European watches’ – September 15, 2014
Old school watch makers don’t get Apple Watch – September 12, 2014
Apple Watch, the world’s first real smartwatch, will be a massive hit – September 9, 2014
Apple iWatch designer Jony Ive: Switzerland is in deep shit – September 4, 2014
omg its a Swiss Steve Ballmer.
Kind of funny, but the main reason I decided to get up and watch this otherwise worthless presentation from 1AM to 2AM was Jean-Claude Biver. For some reason he always cracks me up.
Jean-Claude Biver does have a contagious laugh.
In comparison to the Apple gadget, it’s a beautiful device.
Apple gadget? Barf. This thing is fugly.
Sick…. But wait! What about the watch? I guess I missed that part.
There must have been masses of innovation in cuckoo clocks if Switzerland is top of the International innovation league as he claims.
Actually, an Android-powered cuckoo clock seems very apropos, when you think about it.
BTW, talk about cuckoo, apparently the “exchange option” won’t be a free exchange: you’ll have to layout an additional $1,500 and trade-in your exciting Connected Watch.
Making same mistake as the phone guys did in their thinking?
The phone ended up as a small icon on iPhone screen that was designed to be much more. The watch screen will show time somewhere on the display but otherwise the screen is full of other equal or more important info. Therefore I say the TagHeuer watch is a flop, starting from the round display that doesn’t have the corners for additional info modules.
Precisely.
Android phones make phone calls and can also post selfies on facebook. iPhones are minicomputers that also make phone calls.
The Apple Watch is a microcomputer that can also tell you the time. The Tag Huer watch can tell you the time and… uh…
I’m sure it has a SD card slot, an exchangable battery, and a swipe-out keyboard.
That was painful.
That mic! Man! Get the thing working BEFORE!!!!
Yeah gives you confidence in the ‘quality’ they hark on about. Deluded.
Oh yeah – $1800 bucks for Android POS – that’s the sweet spot on pricing all right for cheapskate Fandroid.
No Android users have $1800 for a watch.😱
And THAT is why Tag Heuer will FAIL. How stupid does their CEO or marketing dept. have to be before they even bother making overpriced goods for non-Apple market known skinflint buyers?
Bit like a church meeting.
No Ben, don’t do it!!
Ummm, the Tag Heuer brand is ALREADY shit. No tarnishing required…. And Heuers were such wonderful watches back in the day.
Four Tags justifying the reason an Android wrist watch costs so much.