Watch TAG Heuer announce their answer to Apple Watch

Today TAG Heuer unveils its $1,800 Android-based watch in its attempt to take on the Apple Watch.

The Tag Heuer Connected Watch is available for sale from the company’s website and a handful of boutiques around the world starting today.

Tellingly a line at the end of Tag Heuer’s press release for the new Connected watch states “Anyone who purchases a Tag Heuer Connected watch will have the opportunity to exchange it for a mechanical watch with Swiss movement inside,” The Verge reports.

MacDailyNews Take: Let the Android tarnishing of the TAG Heuer brand begin!

TAG Heuer CEO Biver: Luxury Apple Watches will become obsolete – October 12, 2015
I own two $6,000 Swiss watches, but I wear my Apple Watch most of the time – August 14, 2015
Swiss watch exports hit worst slump in five years as Apple Watch debuts – June 19, 2015
As Swiss watchmakers dismiss Apple Watch, Swiss National Bank increases Apple holdings by 60% – May 10, 2015
Apple Watch Edition is poised to disrupt the classic Swiss watch – April 16, 2015
Jean-Claude Biver changes his tune, calls Apple Watch ‘a fantastic product, an incredible achievement’ – January 20, 2015
TAG Heuer plans smartwatch as honcho Jean-Claude Biver changes mind as Apple Watch looms – December 16, 2014
Apple Watch starts countdown on face off with Swiss industry – October 31, 2014
The fashion elite crowd around Apple Watch at Colette in Paris – September 30, 2014
Jean-Claude Biver: ‘The Apple Watch cannot compete at all with European watches’ – September 15, 2014
Jean-Claude Biver: Apple Watch ‘too feminine; looks like it was designed by a student in their first trimester’ – September 16, 2014
Barclays: Apple Watch could crush companies like Fossil – September 16, 2014
Jean-Claude Biver: ‘The Apple Watch cannot compete at all with European watches’ – September 15, 2014
Old school watch makers don’t get Apple Watch – September 12, 2014
Apple Watch, the world’s first real smartwatch, will be a massive hit – September 9, 2014
Apple iWatch designer Jony Ive: Switzerland is in deep shit – September 4, 2014


    1. Kind of funny, but the main reason I decided to get up and watch this otherwise worthless presentation from 1AM to 2AM was Jean-Claude Biver. For some reason he always cracks me up.

    1. BTW, talk about cuckoo, apparently the “exchange option” won’t be a free exchange: you’ll have to layout an additional $1,500 and trade-in your exciting Connected Watch.

  1. Making same mistake as the phone guys did in their thinking?

    The phone ended up as a small icon on iPhone screen that was designed to be much more. The watch screen will show time somewhere on the display but otherwise the screen is full of other equal or more important info. Therefore I say the TagHeuer watch is a flop, starting from the round display that doesn’t have the corners for additional info modules.

    1. Precisely.

      Android phones make phone calls and can also post selfies on facebook. iPhones are minicomputers that also make phone calls.

      The Apple Watch is a microcomputer that can also tell you the time. The Tag Huer watch can tell you the time and… uh…

      1. I fast forwarded through it, and towards the end that whacked out old fart was playing with some huge cowbells and carving on a wheel of nasty looking cheese. That was just as embarrassing as a Steve Ballmer developer rant and monkey dance.

        I did like the looks of the watches though.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.