“I am just a regular sales guy, happily married and blessed with two daughters of 7 weeks and 3 years old. And just so you can put this article into perspective: besides being a father of two young children, I am a business man so I constantly receive some form of communications during the day which I usually answer from either my desk or my car (handsfree of course),” Musicwatches blogs. “I am not into sports (does golf or brisk walking count?) so my fitness goals are not very ambitious. At home I use the entire Apple ecosystem, and I happen to be a Swiss watch collector.”

“Starting with the latter: I am the proud owner of a duo of beautiful Swiss handmade mechanical watches. I have the renowned workhorse Rolex 16600 Sea Dweller (40 mm 2008 model, made of high grade 904L stainless steel), that can take you anywhere to 4000 feet below sealevel. And on the other side of the ‘Swiss Made’ spectrum: a beautiful and complex dress watch: my Christiaan van der Klaauw 40mm Ariadne watch with several astronomical complications… If one ownes two of the most beautiful and iconic watches ever created by man, why would one take interest in an Apple Watch?,” Musicwatches blogs. “Living in The Netherlands, I had the privilige of pondering this question between April 24th (launch in de US) and July 17th (launch in The Netherlands). After several weeks of meticulously reading all MDN reviews of the Apple Watch I was absolutely convinced I was no early adopter and I would wait for Apple Watch 2. That would definately bring me more possibilities, better design, more speed (native apps) and an even better design with hopefully more sensors. Until I ran into the perfect opportunity of purchasing the watch below retail price (hey, I am still Dutch after all). I basically would be able to try it for a about 2 months, sell it again and still make a profit ;-)). So there was no risk whatsoever for me to try it on and give it a shot. And boy, was I in for a treat…”

“Yesterday, on Day 21 After Purchase, I considered for the first time in 21 days to change my watch. I put on my Rolex, had breakfast with my girls, and before getting into my car, ran upstairs to change watches in favour of the Apple Watch,” Musicwatches blogs. “Say what?! I was genuinely flabbergasted. How on earth could I let down my companion-for-years-Rolex in favour of a watch that I had used for just three weeks? What did Tim Cook and his team cook up that was so enticing and all-consuming, even measured by industry standards and market leaders? Well, here’s the secret…”

“The Apple Watch is not a timepiece jewel like my other high end Swiss watches are. It is unfair for both to even consider comparing them or to compete against each other. Just like an old wind-up alarm clock and a Macbook both tell time, they are nowhere even close to being the same device. The only thing the Apple Watch and my Swiss Duo have in common, and that may prove to be kind of a thing: they compete for the same wrist time! As it turns out, I have more need for a Personal Life Assistant (PLA) on my wrist than just a watch, even such beautiful and reliable ones as my Swiss watches,” Musicwatches blogs. “And Apple cleverly designed the Watch in a way that your wrist just happens to be the best place for their ‘most personal device yet.’ And why? What is the ‘killer app?’ Well for me, there is none specific. Just like it has been written a lot on MDN, the Watch is a well thought-of combination of functionalities you will need in your personal life… my Apple Watch with its excellent mix of build quality, design, reliability and functionality has managed to take up at least 80% of my wrist time in less then a month, and it will likely continue to do so for many more months to come. A remarkable achievement.”

Much more in the full article here.

MacDailyNews Take: Yup.

We do not foresee anyone wanting to take off their Apple Watch in order to wear a “jewelry watch.” Apple Watch is not just a watch to be replaced with another regular watch. Maybe wearing two watches in come into vogue for special occasions?MacDailyNews Take, April 16, 2015

Here’s what makers of Swiss or any other watches should do: Push the idea of wearing of two watches, one on each wrist or two on one wrist, into vogue. Because once people start using Apple Watch, they aren’t going to want to leave it at home. Ever. They won’t want to go to dinner parties without their Apple Watch. And that’s bad, bad news for watchmakers not named Apple. Watch and see.MacDailyNews Take, April 16, 2015

Swiss watch exports hit worst slump in five years as Apple Watch debuts – June 19, 2015
As Swiss watchmakers dismiss Apple Watch, Swiss National Bank increases Apple holdings by 60% – May 10, 2015
Apple Watch Edition is poised to disrupt the classic Swiss watch – April 16, 2015
Jean-Claude Biver changes his tune, calls Apple Watch ‘a fantastic product, an incredible achievement’ – January 20, 2015
TAG Heuer plans smartwatch as honcho Jean-Claude Biver changes mind as Apple Watch looms – December 16, 2014
Apple Watch starts countdown on face off with Swiss industry – October 31, 2014
The fashion elite crowd around Apple Watch at Colette in Paris – September 30, 2014
Jean-Claude Biver: ‘The Apple Watch cannot compete at all with European watches’ – September 15, 2014
Jean-Claude Biver: Apple Watch ‘too feminine; looks like it was designed by a student in their first trimester’ – September 16, 2014
Barclays: Apple Watch could crush companies like Fossil – September 16, 2014
Jean-Claude Biver: ‘The Apple Watch cannot compete at all with European watches’ – September 15, 2014
Old school watch makers don’t get Apple Watch – September 12, 2014
Apple Watch, the world’s first real smartwatch, will be a massive hit – September 9, 2014
Apple iWatch designer Jony Ive: Switzerland is in deep shit – September 4, 2014