“On Tuesday, Apple, the venerable leader of cool, is expected to unveil a wearable iWatch that will, given the company’s track record, likely be the opposite of ugly,” Nick Bilton reports for The New York Times. “While we don’t have much of an idea what the coveted iWatch will look like, I was able to glean one small detail from people at Apple who work on the company’s wearables.”

Bilton reports, “According to a designer who works at Apple, Jonathan Ive, Apple’s design chief, in bragging about how cool he thought the iWatch was shaping up to be, gleefully said Switzerland is in trouble — though he chose a much bolder term for ‘trouble’ to express how he thought the watchmaking nation might be in a tough predicament when Apple’s watch comes out.”

“If anyone can change the perception of wearables and ugliness, it’s definitely Apple,” Bilton reports. “The company’s iPod turned the once-geeky MP3 player into a fashion accessory, the iPhone made smartphones into a status symbol, and the iPad took tablet computers, once the nerdiest gadget of all, and made them coveted and sexy accessories.”

Much more in the full article here.

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