“Despite the consumer shift away from cheap watches, the luxury watch market is still quite successful,” Louis Bedigian writes for Benzinga. “In fact, Alexander Zacke gave up his lucrative career as an eBay PowerSeller to start his own real-time auction website, Auctionata — which just happens to have a new section dedicated to luxury watches.”

“But while the art that Auctionata sells will never go out of style, one has to wonder if it is only a matter of time before Apple — which is rumored to be making a revolutionary smartwatch — will take over the traditional and luxury watch markets,” Bedigian writes. “Dr. Oliver Hoffmann, Chairman of the Wristwatch Section at the German Society for Chronometry (DGC) and the Director of the Watch Department at Auctionata, told Benzinga that Apple is most likely to hurt mainstream watch makers like Swatch.”

Bedigian writes, “If there is any problem that luxury watch makers could face, it’s the fact that consumers may not have any desire to go back to a traditional watch after wearing a smartwatch. ‘That’s a bit tricky,’ said Hoffmann. ‘If you think about wearing a luxury watch, you probably would wear it to some events. If you’re used to a digital intelligent watch, you probably wouldn’t like to miss it. It’s like an iPhone — people that have it never want to put it away. They feel naked without the iPhone. I could imagine it would be the same [for an] intelligent watch.’ In that event, the luxury watch market could be in trouble.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Sarah” for the heads up.]

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