“Apart from looking cool, how would Apple’s watch really be different than a Timex? What new functions might it perform that create value for consumers? I’ve seen much less investigation of these sorts of questions. However, one doesn’t need to be Dick Tracy — the comic strip detective with a penchant for futuristic wrist-watch gadgets — to note clues to the answer,” H. James Wilson writes for Harvard Business Review. “Using evidence and a bit of logic, I bet the iWatch will be much less a time piece and much more platform for auto-analytics and managing yourself.”

“Complexity is one of the key challenges facing users of those devices on the wall. Today there are more than 500 commercially available tools available to the auto-analytically inclined, in three varieties: wearable technologies; mobile phone apps; [and] computer software,” Wilson writes. “Building on Apple’s insight and capabilities across all three areas, an iWatch could seamlessly weave them together. For instance, with an iWatch you could simultaneously track your mood, monitor physical activity levels, and then wirelessly transmit your data to your MacBook or iPad.”

Wilson writes, “The ancient Greeks often made a distinction between two notions of time, Chronos and Kairos. Chronos is chronological time which flows ineluctably along by seconds, hours and years, unaffected by human interests. Kairos, etymological root of ‘care,’ is time laden with human meaning and activity. ‘Lunchtime,’ ‘a good night’s sleep,’ and a ‘long and rejuvenating walk,’ all convey this sense of Kairos. A Timex is mainly chronological. What Apple could be doing is making a ‘kairologocial’ tool that tracks and monitors the data around the experiences you care about.”

Read more in the full article here.

MacDailyNews Take:

I have on a Nike FuelBand…. I think there are some cool things that can be done and I think it is an interesting area. The question is, “Can it change somebody’s behavior?” …I think the book hasn’t been written on that yet. If it’s just a cool thing to know, it will fade, but if it can really drive someone to act differently, to behave differently, then I think it can be pretty cool. And, so I think the verdict is out and it’ll largely be determined by how much innovation is in that area… I think it’ll be interesting. – Apple CEO Tim Cook, D10 Conference, May 29, 2012

Related articles:
Apple’s rumored ‘iWatch’ is too late? – March 12, 2013
Disney ‘MagicBands’ showcases massive potential for Apple’s iWatch – March 6, 2013
Swatch CEO on Apple iWatch potential: ‘Personally, I don’t believe it’s the next revolution’ – March 6, 2013
Apple’s iOS-powered ‘iWatch’ facing battery life challenge, sources say – March 4, 2013
Apple seeks to introduce ‘iWatch’ as soon as this year, says source – March 4, 2013
Apple doesn’t need Corning for an iWatch, LG Display is ready to go with flexible OLED displays – March 3, 2013
Apple supplier Corning: It’ll be three years before companies start making ‘Willow’ flexible display products – February 28, 2013
Apple patent for flexible display slap bracelet ‘iWatch’ could fire up stock again – February 22, 2013
How to profit from Apple’s iWatch, Nike’s FuelBand and Google’s Glass – February 22, 2013
Apple’s iWatch concept is real – and here’s how it might work – February 22, 2013
ABI Research: Apple ‘iWatch’ could prove to be revelation in wearable tech – February 21, 2013
Apple patent application reveals slap bracelet ‘iWatch’ with flexible touchscreen display – February 21, 2013
Apple ‘iWatch’ leaks: Preemption or desperation? – February 19, 2013
Patents may point the way towards Apple iWatch – February 19, 2013
Samsung trying to beat Apple to market with ‘iWatch’ rival? – February 15, 2013
What if an Apple iWatch replaced most of the iPhone’s functions? – February 13, 2013
Apple ‘iWatch’ beyond ‘experimentation phase,’ sources say – February 13, 2013
Features that would make Apple’s iWatch a killer product – February 12, 2013
7 reasons why Apple’s unannounced ‘iWatch’ won’t fly – February 12, 2013
Patent application reveals Apple secretly developing wearable computing platform – February 12, 2013
Morgan Stanley: Apple iWatch, iTV could generate additional $80 billion annually – February 12, 2013
With ‘iWatch,’ Apple could turn wearable devices into next big thing – February 12, 2013
Why Apple is working on ‘iWatch,’ not ‘iGlasses’ – February 11, 2013
WSJ: Apple testing ‘iWatch’ device – February 11, 2013
iWatch: Apple developing curved-glass smart watch, sources say – February 11, 2013
Tog: The iWatch will fill a gaping hole in the Apple ecosystem – February 7, 2013
Why Apple should hang-up on the iPhone, iWear is next – January 6, 2013
Analyst sees wearable computers from Apple as future replacement for iPhone – January 2, 2013
Apple and Intel secretly building Bluetooth smartwatch that connects to your iOS devices, say sources – December 27, 2012
Apple patent application details display-integrated cellular antennas – May 6, 2012
Apple patent app details next-gen microstrip cellular antenna for future MacBooks, iWatch and beyond – October 25, 2011