“With only limited visibility into the Watch’s actual sales volumes, investors remain partially in the dark in assessing whether Apple Watch will ultimately prove as revolutionary as Apple — and its above messaging — would have you think,” Andrew Tonner writes for The Motley Fool. “To get the message out about the impact Apple sees the Watch having on the fitness world, Apple’s fitness guru Jay Blahnik recently made himself available for an interview with Outside magazine. Blahnik has been a key contributor to the company’s long-term health and fitness efforts, and his commentary likely bodes well for future Apple Watch sales.”
We realized that we needed to have two apps… That led to Activity and Workout. The next step… is having native third-party apps and giving them access to the sensors… We’re not expecting the hardcore cyclists to use our Workout app instead of Strava. If you’re really motivated by that app, the last thing we want to do is to tell you to leave. — Apple’s fitness guru Jay Blahnik
“Blahnik’s commentary focuses on a single vertical: fitness. However, this example should prove emblematic of the way that increased third-party software integration can improve the Watch’s user experience across a number of core functions,” Tonner writes. “Looking at past Apple products, iPhone sales only truly exploded when Apple introduced the App Store… watchOS 2 and its likely wave of third-party apps will almost assuredly help increase the Watch’s consumer appeal — and by extension, its sales volumes… Combining our best estimates of past shipment data and the coming improvements to its ecosystem, it seems that Apple Watch sales could more likely accelerate as we head toward the holiday season.”
Read more in the full article here.
MacDailyNews Take: Soon, early Apple Watch users will look back on watchOS 1.x as a beta-esque period. All Apple Watches sold to date are about to get supercharged with watchOS 2!