“Apple is at Paris Fashion Week, hosting a special event for the Apple Watch at Collette [sic], a high-end boutique shop in France,” Darrell Etherington reports for TechCrunch.

“This is the first time Apple has revealed its device in person to the public, after a press preview held in September for the wearable,” Etherington reports. “Apple still isn’t letting anyone get their hands on fully functional prototypes, but the display of the anticipated gadget is drawing lots of crowds nonetheless.”

“Apple CEO Tim Cook tweeted about the special event this morning, showing a picture taken from above of throngs of people around a glass-topped case containing the Apple Watch models within,” Etherington reports. “Making wearables into fashion accessories has been a strategy of device makers trying to grow the category for a while now, but none of those companies had the operating budget, Hollywood influence or Marc Newson that Apple has in its corner.”

Read more in the full article here.

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