“Swiss timepiece exports had their biggest monthly drop in more than five years as the strong franc and the introduction of the Apple Watch weighed on deliveries,” Corinne Gretler reports for Bloomberg.

“Shipments slid 8.9 percent to 1.71 billion francs ($1.9 billion) in May, the Federation of the Swiss Watch Industry said on its website Thursday,” Gretler reports. “That’s the steepest percentage decline since November 2009 and means exports in the first five months of the year fell 0.3 percent.”

“The advent of Apple Inc.’s wrist gadget is compounding the industry’s difficulties, and the device is due to arrive in store shelves in more countries, including Switzerland, next week,” Gretler reports. “That may lead retailers to reduce orders of Swiss watches on concern of rising competition.”

Read more in the full article here.

MacDailyNews Take:

Here’s what makers of Swiss or any other watches should do: Push the idea of wearing of two watches, one on each wrist or two on one wrist, into vogue. Because once people start using Apple Watch, they aren’t going to want to leave it at home. Ever. They won’t want to go to dinner parties without their Apple Watch. And that’s bad, bad news for watchmakers not named Apple. Watch and see.MacDailyNews Take, April 16, 2015


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