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Tag: TAG Heuer

TAG Heuer’s latest smartwatch dumps Google’s ‘Wear OS’ to gain coveted Apple MFI certification

Thursday, October 9, 2025 3:03 pmThursday, October 9, 20252 Comments

Luxury watchmaker TAG Heuer has abandoned Google’s “Wear OS” for its new Connected Calibre E5 smartwatch, opting instead for…

Apple Watch outsells the entire 152-year-old Swiss industry

Monday, February 17, 2020 9:20 amMonday, February 17, 20206 Comments

The Apple Watch, launched less than five years ago by its namesake colossus of a company, now outsells the entire Swiss watch industry…

Apple Watch is killing the entire Swiss watch industry

Friday, February 7, 2020 11:39 am9 Comments

The Apple Watch is killing the entire Swiss watch industry. In 2019, Apple Watch sold more units than the entire Swiss watch industry: 30.7 million…

Apple Watch vastly outsold the entire Swiss watch industry in 2019

Wednesday, February 5, 2020 5:36 pmWednesday, February 5, 20207 Comments

Apple Watch outsold the entire Swiss watch industry by a huge margin in 2019. Swiss watch companies are rapidly losing smartwatch market share…

Louis Vuitton looks to take on Apple Watch with ‘Tambour Horizon’ smartwatch

Tuesday, July 11, 2017 4:27 pmTuesday, July 11, 201711 Comments

LVMH wants to sell smartwatches to well-off fashionistas, introducing a techy timepiece…

Thanks to Apple Watch, smartwatches are now more popular than Swiss watches

Friday, February 19, 2016 9:56 amFriday, February 19, 201612 Comments

According to the latest research from Strategy Analytics, global smartwatch shipments reached 8.1 million units in Q4 2015…

Apple Watch beats Rolex in luxury brands ranking

Friday, January 29, 2016 3:37 pm19 Comments

Apple Watch has just edged out Rolex (and Tag Heuer, Cartier, and Patek Phillippe) to become the most…

TAG Heuer stupidwatch demonstrates how poorly it understands Apple Watch

Tuesday, November 10, 2015 4:03 pm14 Comments

If only all of Apple’s competitors were this stupid…

TAG Heuer must think Android Wear users are stupid

Monday, November 9, 2015 1:52 pmMonday, November 9, 201532 Comments

Fans of Tag Heuer timepieces have smartwatch option to consider, provided they have $1,500…

Watch TAG Heuer announce their answer to Apple Watch

Monday, November 9, 2015 12:02 pmMonday, November 9, 201537 Comments

Today TAG Heuer unveils its $1,800 Android-based watch in its attempt to take on the Apple Watch…

Jean-Claude Biver: LVMH’s Apple Watch rival to cost $1,526

Thursday, July 16, 2015 4:26 pm19 Comments

French luxury goods maker LVMH will launch a rival product to Apple Watch…

Changing tactics, Apple promotes Watch as a luxury item

Monday, April 20, 2015 8:32 am12 Comments

Apple has scrapped its usual routine for releasing products with its new device…

Prior to release, 6 percent of U.S. adults plan to buy Apple Watch

Wednesday, April 15, 2015 3:51 pmWednesday, April 15, 201513 Comments

About 6 percent of U.S. adults currently plan to buy Apple Inc’s smartwatch…

Goldman Sachs survey positive for Apple Watch, negative for traditional watches

Wednesday, April 15, 2015 11:01 amWednesday, April 15, 20157 Comments

Preorders kicked off last Friday for the new Apple Watch…

Swiss watchmakers’ response to revolutionary Apple Watch may be too little, too late

Monday, March 30, 2015 12:04 pmMonday, March 30, 201522 Comments

With the Apple Watch due to go on sale on April 24, Intel and Google have…

To sell luxury Android Wear watches, Google must make them iPhone-compatible

Thursday, March 19, 2015 6:29 pmThursday, March 19, 201528 Comments

Google, Intel, and Tag Heuer are uniting in an effort to push Android Wear dramatically upmarket…

TAG Heuer, Google and Intel team up for Swiss Android Wear ‘smartwatch’

Thursday, March 19, 2015 11:12 amThursday, March 19, 201534 Comments

During a press conference held on Thursday 19th March at the TAG Heuer booth featuring Jean-Claude Biver…

Guess Watches CEO: Welcome Apple. Seriously.

Monday, September 15, 2014 10:38 amMonday, September 15, 201435 Comments

The woman behind Guess watches sent Tim Cook a letter welcoming him…

TAG Heuer plans smartwatch; must not be an Apple copycat, says Jean-Claude Biver

Sunday, September 14, 2014 2:02 pmSunday, September 14, 201447 Comments

Watch brand TAG Heuer has plans to launch its own smartwatch…

Apple hires TAG Heuer sales director

Sunday, July 6, 2014 11:50 amSunday, July 6, 201428 Comments

Apple has hired the sales director of the TAG Heuer luxury watch…

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