“About 6 percent of U.S. adults plan to buy Apple Inc’s smartwatch according to a Reuters/Ipsos poll, with men twice as likely as women to purchase,” Bill Rigby reports for Reuters. “The poll showed the watch, marketed by Apple as a high-fashion item as well as a new frontier in technology, appealed to fewer than 4 percent of women compared with 9 percent of men.”
“Ipsos polled 1,829 U.S. adults online between April 8 and 14 about the watch, which opened for preorders last week. The poll had a credibility interval of plus or minus 2.6 percentage points,” Rigby reports. “If calculated based on 2014 U.S. Census projections, and excluding younger teens, this could mean potential sales of about 15 million watches.”
“As far as overall interest in the watch as opposed to intending to buy it, the poll showed that 18 percent of respondents were ‘very’ or ‘somewhat’ interested,” Rigby reports. “Just under a third of respondents said they already own an iPhone… Among those polled who do not own an iPhone, 8 percent said they would consider switching to an iPhone in order to purchase an Apple Watch.”
Read more in the full article here.
MacDailyNews Take: “8 percent said they would consider switching to an iPhone in order to purchase an Apple Watch.”
The bloodbath doth loom!
Again, as we wrote earlier, the general public doesn’t get it, yet. It’s too early. Let the early adopters do what they do so well.
[This survey is] before Apple Watch lands on the wrists of friends and coworkers. That percentage will rise dramatically after Apple Watch launches. In a survey of 3,489 people conducted in April 2007, two months before Apple launched something called the “iPhone,” ChangeWave found that 9% said they were likely to buy an iPhone once it became available. Extrapolate.
Just like the tens of millions who said they didn’t want or need an iPhone, who are now on their fifth iPhone, so it’ll go with Apple Watch.
And as we wrote on March 3rd:
As people see others using Apple Pay via their Apple Watches, the device will sell itself.
[Thanks to MacDailyNews Reader “Edward W.” for the heads up.]
Morgan Stanley: Apple now the leading wearables brand – April 15, 2015
Goldman Sachs survey positive for Apple Watch, negative for traditional watches – April 15, 2015
Apple Watch preorder data estimate: 1.24 million Apple Watches were preordered in the U.S. on Friday alone – April 13, 2015
Apple Watch first weekend preorders destroy Android Wear’s annual sales – April 13, 2015
Average U.S. Apple Watch pre-order was $707 – April 13, 2015
Apple Watch first-day pre-orders estimated near 1 million – April 13, 2015
Apple likely to quickly ramp up Apple Watch production – April 13, 2015
Apple Watch pre-order shipping estimates stretch into summer – April 11, 2015
Apple Watch sold out in minutes; didn’t preorder in time, how’s June sound? – April 10, 2015
Here are the dates you can expect to get your Apple Watch – April 10, 2015
Apple Watch on fire as Apple sells out fast – April 10, 2015
Apple Watch draws strong turnout at Apple Retail Stores – April 10, 2015
Apple Watch already sold out – April 10, 2015
Open thread: Did you get your Apple Watch preorder placed? – April 10, 2015