Apple hires TAG Heuer sales director

“Apple has hired the sales director of the TAG Heuer luxury watch company to assist with the company’s upcoming launch of the iWatch,” Aaron Mamiit reports for Tech Times. “Apple employed an executive from the LVMH brand of watches, which includes TAG Heuer, Zenith and Hublot, as the company will be looking to label the iWatch as ‘Swiss made,’ LVMH head Jean-Claude Biver told CNBC. Biver added that he was happy for the former sales director, believing that his new role in Apple will be a great opportunity for him.”

Mamiit reports, “Bernstein senior luxury items analyst Mario Ortelli also said that while Apple’s iWatch, and other upcoming smartwatches, will be a threat to the low-end models of Swiss watches, the release of these devices into the market will actually be an advantage for high-end watch makers as young watch consumers are created who would eventually look for other watch brands after Apple.”

MacDailyNews Take: Yes, just like iPhone users looked to other cellphone brands after acquiring iPhone… oh, wait.

“iWatch” won’t be just a watch, dummy. If you have a paradigm-shifiting device on your wrist, you not going to give it up for just a timepiece or strap on an additional Rolex in order to superfluously display the time.

“The dominant belief among watch makers is that smartwatches have little potential, which is why most are skeptical on forging partnerships with Apple. Nick Hayek, chief executive of Swatch, pointed to technical constraints as one of the factors that could spell failure for the upcoming devices,” Mamiit reports. “‘To make a smartwatch work you need two hands or voice recognition, which again needs a lot of power, which is difficult in a very limited space,’ said Hayek.”

Read more in the full article here.

28 Comments

  1. They sure have been doing a lot of marketing hires. Supposedly the pipeline is stuffed with goodies crying out to be sold. (Some knowledgeable observers suspect these are phantom goods – but if true, it would be the mother of all bluffs.)

    1. Hey hannahjs, how you doing? You are looking a little pale these days, you sure to get out in the sun. Oh no don’t tell me you are a strawberry blonde with freckles and burn to a crisp near a light bulb.

      Lots of sunscreen should help.

      Have a good one.

      1. I am fine, thank you for asking, kind sir. Yes, I dial the sunblock up to SPF 45 under hard radiation. Still, my image is more substantial than auramac’s (always reminds me of Griffin) and my eyewear is Oakley Feedback, just acquired.

        1. All right, you just seemed a little ghostly pale that’s all. Glad to see you are in good shape, but I’d like a second opinion, oh you are witty too. All right, my job is done here.

  2. Classic clueless clarity claiming clairvoyance concerning Apple: “The dominant belief among [watch makers] is that [smartwatches] have little potential.” Feel free to replace the bracketed terms with others like MP3 players and smartphones. cl

  3. From the article:

    – “the Swiss have got no great interest in working with Apple – if you are a luxury producer and you cooperate with Apple, you have got a dilution,”

    – “negatively affect the “Swiss made” tag.”

    -“The dominant belief among watch makers is that smartwatches have little potential,”

    This sounds so deja vu, a repeat of what phone manufacturers said prior to the release of the iPhone, and amazingly redundant.

    So as a bonus, let’s add a preemptive bet that fuckhead Gay Murdersome Morrison will be lamenting the new product and call for Tim Cook to be ousted as CEO from the company as soon as he can. I mean the guy whines about the amount of patience it takes to click on Apple’s web site to get to the new Mac Pro.

    His sustained profane, obscene and hateful speech towards Apple and particularly Tim Cook reveals who he is and why it does matter to have proper places to put these types of individuals. You have to be vigilant, to ensure that what happens to Jay Morrison is what happened to Zune Thang and ppeterson.

    Of course there will be a chorus to join when the iWear or iWatch device will be released because it will be a paradigm shifting device with intuitive software with room for improvement (like most human devices). One expects nothing less from Apple.

    Then we will see the price of Apple stock go beyond the all time high and that’s a headline I am looking forward to see once more.

  4. I remember back in 2006 hearing that ‘watches’ were functionally dead; most people used their cellphones to check the time. The only market that’s left is the fashion element of watches.

    That’s not a mass market, but it could be a very profitable venture for Apple. What if they made something with very minimal hardware specs that gets software updates for a very long term (essentially forever), but was also a very beautiful, well-crafted bracelet? The ‘iPod nano’ on your wrist’ thing is so corny.

  5. It is interesting listening to someone from the watch industry talk like their products are still a necessity. Cellphones have long since rendered watches unnecessary, and moved them from utility device to fashion accessory. Smart watches have the possibility to move them back closer to the utility category. I haven’t worn a watch in years but I would wear an iWatch.

  6. > To make a smartwatch work you need two hands or voice recognition, which again needs a lot of power, which is difficult in a very limited space…

    Typical limited thinking… Before iPhone, smartphones were scaled-down PCs, with a tiny physical keyboard and a stylus instead of a mouse. It was a geek’s toy. Then, Apple invented a completely new “multi-touch” interface; a few years later, smartphones are everywhere, and each one is either an iPhone or an iPhone copy.

    Now, the “experts” are imagining scaling down an iPhone and its interface to fit the wrist. That’s why they imagine a need for “two hands” and an issue with needing “a lot of power.” And again, Apple will release a device with a completely new interface that is optimized for this purpose. I think a lot of the direct interaction will be based on MOTION.

    Also, a key function for iWatch is to interact with an iPhone (and iPad). Processing power is a problem or limitation, because the iPhone can perform the processing. So, there will be “indirect” interaction, where the user uses the iPhone’s headset (and Siri), and the result is achieved through iWatch. iWatch does not need to do any “direct” voice recognition.

  7. Not to be outdone, Microsoft immediately countered by hiring the world renown Swiss, Miss.

    Their new spokesfibber-in-chief Jay Carney released a statement claiming “We will make cocoa HOT again!” and charged anyone who didn’t like cocoa were ‘flavorist’, then kicked the Food Channel Network out of the press conference after they claimed cocoa was an API….

  8. I sold all my shares in Fossil two weeks ago.

    Good company made a nice profit but the Apple train is coming…

    (Fossil Stock is up when it was revealed it was a select partner of Google Android Wear. But the long term problem is that just like with Android phone makers it will be a fight for profits as I don’t think there is any significant way to distinguish between different smart watches design wise unlike traditional watches)

    The über high end watch makers who sell a small number of watches costing tens of thousands each (to the super rich as fashion accessories as they go to dinner parties etc) will probably survive as will the sub $50 watch makers but the rest are in serious trouble.

    1. I currently wear a cheap $15 canvas strap watch.

      Habit I picked up working in Asia for years when I was young.

      I was mugged once by a Triad gang once. Looked at my watch , laughed and gave it back to me. Took some cash as ‘tax’ (Traditional Triads have rules: no robbing of elderly, children etc. They leave you enough cash to take the cab or bus home. Their reasoning is that they are ‘protecting’ the neighbourhood and they need to collect ‘tax’. All businesses pay them protection money and they keep crime down – from druggies etc – better than the police ).

  9. If the iWatch is less about display (and time-telling) and more about sensing, monitoring and relaying (and I’m still wondering where did the work of that Bluetooth earphone company that Apple bought go), then there’ll be ample opportunity for Swiss watchmakers. iWatch out-of-box coming with a standard Apple casing, but clicking into anything the watchmakers care to build around it.

  10. Now, the “experts” are imagining scaling down an iPhone and its interface to fit the wrist. That’s why they imagine a need for “two hands” and an issue with needing “a lot of power.” And again, Apple will release a device with a completely new interface that is optimized for this purpose. I think a lot of the direct interaction will be based on MOTION.

  11. Re: MDN’s take…

    Um, yes they will, MDN. You’re wrong on this one.

    True that “scaling up” will not be a replacement, but an addition to one’s wardrobe.

    I suspect an Apple smart watch will be the last smart watch you buy. But there is a place for one of the thousands of luxury watch styles to meet your needs.

    What is promising is that Apple seems to understand (based on who they’ve been hiring) that a watch isn’t just something you wear, it’s an accessory that portrays a bit of who you are. It’s a reflection of you.

    Can iWatch be as sophisticated as PP? We’ll see.

  12. The space requirements on the wrist device are not such a limitation when it can communicate with the iPhone and use its technology/processing and communicating capabilities by using low energy bluetooth

  13. It must be “obvious” by now, rumor and Apple’s hires, that Apple is not aiming for the low-middle market of it’s “coming” iWatch.
    Apple never aims for the lower/middle market anywhere, never has, but always the top. Everybody should know that by now, but some have difficulty in accepting that historical fact (Palm’s CEO, RIMM’s CEO’s etc and now Swatch CEO).
    Of course the luxory timepieces are in the “danger zone”. Many will gladly replace their luxory one’s for Apple’s.

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