To sell luxury Android Wear watches, Google must make them iPhone-compatible

“Google, Intel, and Tag Heuer are uniting in a mighty alliance to push Android Wear dramatically upmarket with a new smart timepiece from the Swiss watchmaker,” Vlad Savov reports for The Verge. “Its price hasn’t yet been announced, but it’s safe to assume it will be the most expensive Android Wear watch to date, going beyond the merely fashionable and entering the luxury stratosphere.”

“To find any success as a connected smartwatch in that price range — as opposed to just another complication-rich Tag Heuer — this Android Wear device will have to learn a new trick: iPhone compatibility,” Savov reports. “iPhone owners are richer and spend more than their Android counterparts. It’s an uncomfortable truth, backed up by the two companies’ own numbers and serially reiterated by market research data.”

“iPhone owners have more disposable income and are more willing to spend it,” Savov reports. “As the number of luxury Android Wear watch brands expands, the issue of locking out the well-off iPhone audience is only going to grow in importance. That’s why industry analysts are already predicting that Google won’t keep that artificial barrier up for much longer. There are suggestions that iPhone compatibility will be announced at Google I/O this summer.”

Read more in the full article here.

MacDailyNews Take: That iPhone users have to be included due to the poor demographics presented by the fragmandroid settler is obvious, but the device excreted by this unholy trinity will never be as seamlessly compatible as an Apple Watch. The panicked joining of Google, Intel, and TAG Heuer simply won’t be able to compete on iPhone’s turf with Apple. Ain’t gonna happen.

Why is TAG Heuer using Android Wear? Because they can’t use Apple’s Watch OS, that’s why. So they’re settling for Google’s Android thing and, in the process, tarnishing their brand, perhaps irrevocably.

Related article:
TAG Heuer, Google and Intel team up for Swiss Android Wear ‘smartwatch’ – March 19, 2015
Poor man’s iPhone: Android on the decline – February 26, 2015
Study: iPhone users are smarter and richer than those who settle for Android phones – January 22, 2015
Why Android users can’t have the nicest things – January 5, 2015
iPhone users earn significantly more than those who settle for Android phones – October 8, 2014
Yet more proof that Android is for poor people – June 27, 2014
More proof that Android is for poor people – May 13, 2014
Android users poorer, shorter, unhealthier, less educated, far less charitable than Apple iPhone users – November 13, 2013
IDC data shows two thirds of Android’s 81% smartphone share are cheap junk phones – November 13, 2013
CIRP: Apple iPhone users are younger, richer, and better educated than those who settle for Samsung knockoff phones – August 19, 2013
iPhone users smarter, richer than Android phone users – August 16, 2011
Study: Apple iPhone users richer, younger, more productive than other so-called ‘smartphone’ users – June 12, 2009

28 Comments

  1. It is rarely a good sign when multiple companies announce joint vaporware initiatives to compete against already existing product or technology.

    It means none of them can compete on their own, and they are forced to accept the complications of multi-company cooperation to try and compete.

    In other words, they are playing defense from a weak bench and throwing a hail Mary. There is a near 100% chance that this initiative will quickly go where most like it go, into history’s tech dustbin.

    1. It’s also a problem of conflicting “agendas” for the three partners. Google wants to somehow get advertising, and/or customer data mining, into the picture. Intel does not care about “upmarket”; Intel just wants to sell as many watch components as possible, with lower-end models that sell in greater volume. And Tag Heuer wants to make money from its “luxury” image, and seem relevant going forward.

      The conflicting goals just mean customer experience suffers. In contrast, Apple has just has ONE agenda, its own. It control all facets of the customer’s experience with Apple Watch. Apple’s only goal is to make customers happy, so that they continue to by Apple products.

    1. Yeah, what’s next – Budweiser launching a luxury champagne? Weird little Eric Schmidt’s idea of strategy was to start a price war – but only Android manufacturers got burned by that. Now they are trying to back pedal? Good luck with that…

  2. What option exists for a luxury watchmaker? NONE!

    They’d be stupid to not compete with Android. What are they going to do…create a new software environment for devices? Maybe co-operate with Windows? (Which may be a better option? Maybe not)

  3. If you REALY want to make money in the smart watch category, make quality Apple Watch compatible wist bands at a reasonable price.

    The other route will likely be a money pit.

  4. happening all over again. giants of industry don’t have the DNA to self-correct when their industry is disrupted. that’s why the CEO’s say such obviously stupid things. most CEO’s are not that stupid. most are not real smart, but they are not stupid. they don’t understand where the market is going. apple may not fully understand, they just know they are the disruptor. probably never in the history of business and mercantile has one entity disrupted so many industries and markets at the same time (phone, mobile computing, watch, payment…) kudos to apple and it’s employees. the well oiled disruptor in action. this is where the other CEOs need to earn their big salaries, NOT.

    1. Apple will approve it, because of the unholy stink Schmidt will make to his buddy Obama if it doesn’t. Also, Apple knows it won’t matter since no self-respecting person rich enough to own a $10k+ watch is not going to run around with an Android phone. They can afford an iPhone.

    2. You sound more like a troll than a cynic. Go and continue to be unenlightened and offended, if you so choose. Apple approves Google apps all the time. Issue here is that the type of integration that makes the Apple Watch work requires deeper integration than what an App alone can provide.

  5. Android SmartWatch makers will never match the excellence, quality, craftsmanship, attention to detail, and care taken to produce their SmartWatches that Apple does.

    Android is concerned about the bottom line, how to cut corners, take shortcuts, and produce the cheapest SmartWatch.

    Android OS is synonymous with fragmentation, malware, and 2nd rate apps. How is using Android OS going to project an image of excellence? If you choose an Android OS SmartWatch, you’re choosing 2nd best.

    Luxury watchmakers attempting to create SmartWatches will become case and band makers. They will have to gut their watches of the mechanical movements upon which they have built their reputations. The cpu, OS, and ecosystem upon which they will have to rely is inferior to Apple’s. Why would luxury watchmakers wish to cheapen their watches in this way? 😀

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