Jean-Claude Biver: Apple Watch ‘too feminine; looks like it was designed by a student in their first trimester’

“Apple’s long-awaited smartwatch looks “too feminine” and its design will not stand the test of time, luxury giant LVMH’s watch guru has said,” Agence French Presse reports.

“Jean-Claude Biver, who heads the French group’s luxury watch division, said the US tech giant had made ‘some fundamental mistakes’ designing the Apple Watch,” AFP reports. “‘This watch has no sex appeal. It’s too feminine and looks too much like the smartwatches already on the market,’ Mr Biver said in an interview with daily Die Welt.”

AFP reports, “‘To be totally honest, it looks like it was designed by a student in their first trimester,’ added Mr Biver, who heads up the brands Tag Heuer, Zenith and Hublot.”

Read more in the full article here.

MacDailyNews Take: What’s not to love about this guy and his headlong quest to join the ranks of business titans and illustrious tech pundits cited below — most of whom are currently “spending more time with their families” or asking, “Would you like fries with that?”

• “We’ve learned and struggled for a few years here figuring out how to make a decent phone. PC guys are not going to just figure this out. They’re not going to just walk in.” – Palm CEO Ed Colligan, commenting on then-rumored Apple iPhone, Nov. 16, 2006

• “Apple is slated to come out with a new phone… And it will largely fail…. Sales for the phone will skyrocket initially. However, things will calm down, and the Apple phone will take its place on the shelves with the random video cameras, cell phones, wireless routers and other would-be hits… When the iPod emerged in late 2001, it solved some major problems with MP3 players. Unfortunately for Apple, problems like that don’t exist in the handset business. Cell phones aren’t clunky, inadequate devices. Instead, they are pretty good. Really good.” – Michael Kanellos, CNET, December 07, 2006

• “The economics of something like [an Apple iPhone] aren’t that compelling.” – Rod Bare, Morningstar analyst, December 08, 2006

• “Apple will launch a mobile phone in January, and it will become available during 2007. It will be a lovely bit of kit, a pleasure to behold, and its limited functionality will be easy to access and use. The Apple phone will be exclusive to one of the major networks in each territory and some customers will switch networks just to get it, but not as many as had been hoped. As customers start to realise that the competition offers better functionality at a lower price, by negotiating a better subsidy, sales will stagnate. After a year a new version will be launched, but it will lack the innovation of the first and quickly vanish. The only question remaining is if, when the iPod phone fails, it will take the iPod with it.” – Bill Ray, The Register, December 26, 2006

• “I am pretty skeptical. I don’t think [iPhone] will meet the fantastic predictions I have been reading. For starters, while Apple basically established the market for portable music players, the phone market is already established, with a number of major brands. Can Apple remake the phone market in its image? Success is far from guaranteed.” – Jack Gold, founder and principal analyst at J. Gold Associates, January 11, 2007

• “iPhone which doesn’t look, I mean to me, I’m looking at this thing and I think it’s kind of trending against, you know, what’s really going, what people are really liking on, in these phones nowadays, which are those little keypads. I mean, the Blackjack from Samsung, the Blackberry, obviously, you know kind of pushes this thing, the Palm, all these… And I guess some of these stocks went down on the Apple announcement, thinking that Apple could do no wrong, but I think Apple can do wrong and I think this is it.” – John C. Dvorak, Bloated Gas Bag, January 13, 2007

• “The iPhone is nothing more than a luxury bauble that will appeal to a few gadget freaks. In terms of its impact on the industry, the iPhone is less relevant… Apple is unlikely to make much of an impact on this market… Apple will sell a few to its fans, but the iPhone won’t make a long-term mark on the industry.” – Matthew Lynn, Bloomberg, January 15, 2007

• “[Apple’s iPhone] is the most expensive phone in the world and it doesn’t appeal to business customers because it doesn’t have a keyboard which makes it not a very good email machine… So, I, I kinda look at that and I say, well, I like our strategy. I like it a lot.” – Steve Ballmer, Microsoft CEO, January 17, 2007

• “The iPhone’s willful disregard of the global handset market will come back to haunt Apple.” – Tero Kuittinen,, January 18, 2007

• “I can’t believe the hype being given to iPhone… I just have to wonder who will want one of these things (other than the religious faithful)… So please mark this post and come back in two years to see the results of my prediction: I predict they will not sell anywhere near the 10M Jobs predicts for 2008.” – Richard Sprague, Microsoft Senior Marketing Director, January 18, 2007

• “Consumers are not used to paying another couple hundred bucks more just because Apple makes a cool product. Some fans will buy [iPhone], but for the rest of us it’s a hard pill to swallow just to have the coolest thing.” – Neil Strother, NPD Group analyst, January 22, 2007

• “There’s an old saying — stick to your knitting — and Apple is not a mobile phone manufacturer, that’s not their knitting… I think people overreacted to it — there was not a lot of tremendously new stuff if you think about it.” – Greg Winn, Telstra’s operations chief, February 15, 2007

• “I’m more convinced than ever that, after an initial frenzy of publicity and sales to early adopters, iPhone sales will be unspectacular… iPhone may well become Apple’s next Newton.” – David Haskin, Computerworld, February 26, 2007

• “Even if [the iPhone] is opened up to third parties, it is difficult to see how the installed base of iPhones can reach the level where it becomes a truly attractive service platform for operator and developer investment.” – Tony Cripps, Ovum Service Manager for Mobile User Experience, March 14, 2007

• “Apple should pull the plug on the iPhone… What Apple risks here is its reputation as a hot company that can do no wrong. If it’s smart it will call the iPhone a ‘reference design’ and pass it to some suckers to build with someone else’s marketing budget. Then it can wash its hands of any marketplace failures… Otherwise I’d advise people to cover their eyes. You are not going to like what you’ll see.” – John C. Dvorak, Bloated Gas Bag, March 28, 2007

• “The iPhone is going to be nothing more than a temporary novelty that will eventually wear off.” – Gundeep Hora, CoolTechZone Editor-in-Chief, April 02, 2007

• Motorola’s then-Chairman and then-CEO Ed Zander said his company was ready for competition from Apple’s iPhone, due out the following month. “How do you deal with that?” Zander was asked at the Software 2007 conference. Zander quickly retorted, “How do they deal with us?” – Ed Zander, May 10, 2007

• “What does the iPhone offer that other cell phones do not already offer, or will offer soon? The answer is not very much… Apple’s stated goal of selling 10 million iPhones by the end of 2008 seems ambitious.” – Laura Goldman, LSG Capital, May 21, 2007

• “[Apple should sell 7.9 million iPhones in 2008]… Apple’s goal of selling 10 million iPhones this year is optimistic.” – Toni Sacconaghi, Bernstein Research analyst, February 22, 2008

• “Microsoft, with Windows Mobile/ActiveSync, Nokia with Intellisync, and Motorola with Good Technology have all fared poorly in the enterprise. We have no reason to expect otherwise from Apple.” – Peter Misek, Canaccord Adams analyst, March 07, 2008

• “We are not at all worried. We think we’ve got the one mobile platform you’ll use for the rest of your life. [Apple] are not going to catch up.” – Scott Rockfeld, Microsoft Mobile Communications Group Product Manager, April 01, 2008

• “[iPhone] just doesn’t matter anymore. There are now alternatives to the iPhone, which has been introduced everywhere else in the world. It’s no longer a novelty.” – Eamon Hoey, Hoey and Associates, April 30, 2008

Related articles:
Barclays: Apple Watch could crush companies like Fossil – September 16, 2014
Jean-Claude Biver: ‘The Apple Watch cannot compete at all with European watches’ – September 15, 2014
What the Apple Watch says about Apple – September 15, 2014
Tim Cook of Apple Watch battery life: ‘You’ll want to charge them every night’ – September 12, 2014
Old school watch makers don’t get Apple Watch – September 12, 2014
Apple Watch, the world’s first real smartwatch, will be a massive hit – September 9, 2014
Apple iWatch designer Jony Ive: Switzerland is in deep shit – September 4, 2014


    1. “Jean-Claude Biver, who heads the French group’s luxury watch division” notes his attitude based on a life inside of ‘luxury watches.’

      Let’s get something straight: Apple is not making a “Luxury Watch.”

    2. I can’t say I’m crazy about the way it looks either, that much I agree with him. It’s bland and looks too much like a Samsung Smartwatch. But obviously this guy will eat his words as it’s a computer on the wrist like only Apple can do. But I am disappointed in the design. It’s thick and blocky. The Moto smartwatch is very cool. But Android blows, so that’s dead…

      1. Actually side on the moto watch is blocky too it’s inevitable at this stage of technology. In fact the Apple watch is amazingly small considering its abilities and rather a lot smaller than those awful Fad fashion watches that seem to be all the rage at the moment yet do Italy nothing well. The Apple watch was certainly more conservative than I expected but almost instantly I understood why and how beautifully smooth and classy it looks function and form work perfectly together and enable the largest internal space in the smallest size possible, yes it makes perfect sense especially when you realise they want also to make it adaptable and flexible to a number of styles to suit different people. Th moto watch is simply style over vey limited function just as it was with their round cell phone years back. The only way Apple could have kept all the functionality with the required size and go for greater physical original style would have been to incorporate the band in some way but then such style over function leads to a more dramatic look but then be ones common and inflexible and has to be omelet rely redesigned a year or two later. That’s a bad design choice so they went for simple elegance Instead that reflects its iPhone design.

        I prefer that to most vulgar mechanical watches to be honest which are more a pure expression of your earning power than serious and pure deign style.

    3. Based on several recent comments by persons who were named Jean-Claude by their parents, a common pattern is emerging.

      Inability to understand the Apple ecosystem in which the Watch will fit, resulting in misguided statements about the new product.

      That’s just a working hypothesis, of course. 🙂

    1. The watch by designed by TWO of the best designers in the world with prestigious design awards who are hardly “students.” What this guy neglects to consider is that the design has to some degree reflect the fact it’s a technological device with a screen.

  1. The last thing this thing is, despite the name, is a watch. It’s a wearable, mobile communicator and computer. The last thing I want this to look like is a fkng Rolex. Standard watches suck. The keep time and do alarms. Can u imagine the list of things an Apple Watch (AW) can do? I thing they are elegant and stylish. Minimalist perfection—unlike complicated, outdated, clunky watches that do nothing important. Hell, most of use our phones to get the time, and with AW, it gets that much easier.

  2. “and its design will not stand the test of time”

    It’s a computer. How much time does it have to stand the test of?

    The 1997 iMac, 2001 iPod and 2007 iPhone look ridiculous compared to today’s models. Nobody’s going to wear the same Apple Watch for even 5 years.

  3. In 2015 Apple will take 20% of the revenue and 50% of the profits in the $100 to $1000 watch market.

    Apple may, however, INCREASE the size of the market significantly enough for other watchmakers in this space to not immediately realize how much trouble they are in.

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