Dvorak trolls: ‘Apple should pull the plug on the iPhone’

“The hype over the unreleased iPhone has actually increased over the past month despite the fact that nobody has seen or used the device. This, if nothing else, proves the power of branding and especially the power of brand loyalty,” John C. Dvorak blathers for MarketWatch.

“It’s the loyalists who keep promoting this device as if it is going to be anything other than another phone is a crowded market. And it’s exactly the crowded market aspect of this which analysts seem to be ignoring,” the bloated gasbag vents.

The blowhard babbles, “The problem here is that while Apple can play the fashion game as well as any company, there is no evidence that they can play it fast enough. These phones go in an out of style so fast that unless Apple has half a dozen variants in the pipeline, its phone, even if immediately successful, will be passé within 3 months.”

“What Apple risks here is its reputation as a hot company that can do no wrong. If it’s smart it will call the iPhone a ‘reference design’ and pass it to some suckers to build with someone else’s marketing budget. Then it can wash its hands of any marketplace failures,” the admitted hit whore prattles.

The Round Mound of Unsound expounds, “It should do that immediately before it’s too late. Samsung might be a candidate. Otherwise I’d advise people to cover their eyes. You are not going to like what you’ll see.”

Full article – Think Before You Click™here.

MacDailyNews Take: Whatever, John. Have you no shame? MarketWatch should pull the plug on John C. Dvorak if they value their integrity.

Obviously, to everyone but Dvorak, Apple’s iPhone is a blank slate that is extremely malleable; Apple can change the software, and hence the device already in people’s hands, at will. So much for it becoming passé.

Dvorak admits to baiting Apple Mac users for hits:

Direct link to YouTube video: http://www.youtube.com/watch?v=SAWDYaWAVQQ

[Thanks to MacDailyNews Readers too numerous to mention for the heads up.]

Related articles:
Nike to make all running shoes iPod-compatible by year end – March 26, 2007
Dvorak: ‘I personally do not like the Mac; Windows Vista’s ‘Mac-like’ qualities may spell its doom’ – January 24, 2007
Dvorak on Apple iPhone, Steve Jobs, Ballmer, Transcendental Meditation, and more – January 17, 2007
Dvorak on Apple iPhone: ‘I think Apple can do wrong and I think this is it’ – January 13, 2007
Apple sells 450,000 of Dvorak’s ‘nutty’ Nike+iPod Sport Kits in under three months – September 13, 2006
Dvorak tries damage control – June 20, 2006
Video: Dvorak admits to baiting Apple Mac users for hits – June 10, 2006
Dvorak thinks iPod+Nike Sport Kit is ‘nutty’ – May 24, 2006

Apple iPhone steals CTIA Wireless 2007 show; FCC chairman wouldn’t give it back – March 27, 2007
AT&T has received 1 million Apple iPhone inquiries so far – March 27, 2007
Apple’s iPhone ‘preverberations’ rock cell phone industry – March 26, 2007
Hidden details from Steve Jobs’ Apple iPhone keynote – March 24, 2007
Apple iPhone components scheduled for April delivery – March 19, 2007
Sony CEO Stringer talks Apple iPhone: ‘I wouldn’t bet against Steve Jobs’ – March 17, 2007
The Beeb tries to equate ‘smartphones’ with Apple’s iPhone – March 16, 2007
Cellphone users set their sights on Apple’s iPhone; look to get out of existing contracts – March 15, 2007
Getting ready for Apple iPhone: How to get out of your 2-year cellphone contract – March 13, 2007
Wired’s Mortensen: Apple is under-selling iPhone with their 10 million figure – March 13, 2007
Apple’s marketing machine does it again: iPhone generates $400 million in free publicity – March 10, 2007
Analyst: Apple’s iPhone has Palm ‘shaking in their sandals’ – March 09, 2007
Which company is most at risk from Apple’s looming iPhone onslaught? – March 04, 2007
Morgan Stanley reiterates Apple ‘buy’ – says market is underestimating iPhone demand – March 01, 2007
Apple’s 10 million iPhone sales target for 2008 would surpass most other smart phone sales – March 01, 2007
Apple COO Tim Cook: iPhone is a revolutionary product; you get what you pay for – February 28, 2007
How will vehicle makers integrate Apple’s iPhone? – February 28, 2007
Apple COO Tim Cook: iPhone on track for June launch – February 27, 2007
Goldman Sachs: 4 reasons to be bullish on Apple’s iPhone – February 26, 2007
Apple airs iPhone teaser ad during Oscars – February 25, 2007
Apple preps 3G iPhone model for Europe – February 25, 2007
The once-mighty Palm Inc. doomed to decline and failure – thanks to Apple’s iPhone – February 23, 2007
Palm CEO can’t stop talking about Apple iPhone – February 19, 2007
How Steve Jobs played hardball in iPhone deal with AT&T (Cingular) – February 17, 2007
Digit takes a closer look at Apple’s iPhone – February 14, 2007
Microsoft caught off-guard, beaten badly by Apple’s iPhone innovations – February 13, 2007
Apple’s soon-to-be iPhone rivals sound just like iPod rivals circa 2001 – February 01, 2007
How Verizon blew the Apple iPhone deal – January 29, 2007
O2, Vodafone, Orange, T-Mobile battle for exclusive rights to Apple iPhone in UK – January 26, 2007
Rogers to offer Apple iPhone exclusively in Canada – January 25, 2007
Research in Motion downgraded due to Apple iPhone competition – January 23, 2007
Ihnatko: Hands-on with Apple’s iPhone (which runs Mac OS X 10.5 Leopard) – January 18, 2007
Microsoft CEO Ballmer laughs at Apple iPhone – January 17, 2007
RealMoney: Apple just blew up the whole damn mobile-phone supply chain with its new iPhone – January 11, 2007
eWeek: Apple iPhone fallout: ‘They must be crying in Nokia-ville and other telephony towns today’ – January 10, 2007
Jefferies downgrades Motorola on fears of market share loss to Apple iPhone – January 10, 2007
The massive FUD campaign against Apple’s iPhone ramps up – January 10, 2007
Time: ‘iPhone could crush cell phone market pitilessly beneath the weight of its own superiority’ – January 09, 2007
Analyst: Apple iPhone should be given its own category – ‘brilliantphone’ – January 09, 2007
Apple debuts iPhone: touchscreen mobile phone + widescreen iPod + Internet communicator – January 09, 2007


  1. Clearly a troll.

    All the phone bosses have said they expect smart phone demand to explode over the next few years.

    And phone design? Look how long it takes for new versions of the RAZR to emerge, and they still look the same as they did 3 years ago.

  2. “This, if nothing else, proves the power of branding and especially the power of brand loyalty,”

    or it proves bloggers and analysyts cant shutup about it hmmmm, taking the easy option to get site hits, such as this very article

  3. Just to add through my tears/laughter:

    I don’t think anyone is exactly ready for what iPhone portends to be. This is a small computer with a great deal of possibility. It is also very easy to use– easy in the sense that when you use this sort of thing, you want to keep using it.

    Holy shit is iPhone gonna’ clean up. I don’t mean to be vulgar, but it just hit me that this is going to be very big. I’ve been on the fence for a while, but no more. iPhone is a new platform and it’s going to clean house.

    Ballmer is going to squirt a brick. Pass the Xbox-lax. It’s going to hurt.

  4. So Dvorak’s reasoning that cell phones go in and out of style in a few months time is solid. But Apple is the kind of company that can change the way markets work. For example, the iPod and the iTunes store have both done this. Is it too far fetched to think that Apple can do change the cell phone market in a similar way?

  5. The same logic that applies to licensing OS X applies here. While apple could probably make a bundle of cash licensing the touch screen interface, without tight integration between hardware and software, the whole thing will spiral downwards into mediocrity.
    On the other hand, Apple is going to have a hard time keeping up with new generations of air interfaces as they roll out. I suspect the reason the iPhone is 2.5G is that the chipsets are sufficiently commodized that they can be integrated by any device manufacturer. Until the same is true of 3G and 4G, not to mention WiMax and whatever the whitespace standard turns out to be )(802.22?), Apple will be playing catch up in that regard.

  6. Thank GOD Dvorak came out against the iPhone! Can you imagine the bad Karma if he’d actually liked it? If he said “iPhone is Sooper!” then that would be the death-knell. Who’s going to iCal this article and bring it up next year when Apple is still having trouble meeting demand for the iPhone?

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.