“The hype over the unreleased iPhone has actually increased over the past month despite the fact that nobody has seen or used the device. This, if nothing else, proves the power of branding and especially the power of brand loyalty,” John C. Dvorak blathers for MarketWatch.

“It’s the loyalists who keep promoting this device as if it is going to be anything other than another phone is a crowded market. And it’s exactly the crowded market aspect of this which analysts seem to be ignoring,” the bloated gasbag vents.

The blowhard babbles, “The problem here is that while Apple can play the fashion game as well as any company, there is no evidence that they can play it fast enough. These phones go in an out of style so fast that unless Apple has half a dozen variants in the pipeline, its phone, even if immediately successful, will be passé within 3 months.”

“What Apple risks here is its reputation as a hot company that can do no wrong. If it’s smart it will call the iPhone a ‘reference design’ and pass it to some suckers to build with someone else’s marketing budget. Then it can wash its hands of any marketplace failures,” the admitted hit whore prattles.

The Round Mound of Unsound expounds, “It should do that immediately before it’s too late. Samsung might be a candidate. Otherwise I’d advise people to cover their eyes. You are not going to like what you’ll see.”

Full article – Think Before You Click™here.

MacDailyNews Take: Whatever, John. Have you no shame? MarketWatch should pull the plug on John C. Dvorak if they value their integrity.

Obviously, to everyone but Dvorak, Apple’s iPhone is a blank slate that is extremely malleable; Apple can change the software, and hence the device already in people’s hands, at will. So much for it becoming passé.

Dvorak admits to baiting Apple Mac users for hits:

Direct link to YouTube video: http://www.youtube.com/watch?v=SAWDYaWAVQQ

[Thanks to MacDailyNews Readers too numerous to mention for the heads up.]

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