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Apple’s 10 million iPhone sales target by end of 2008 would surpass most other smart phone sales
Thursday, March 01, 2007 - 10:19 AM EDT

"Apple isn't concerned that sticker shock will take a bite out of the 10 million iPhones the company expects to sell in the device's first year," Janet Whitman reports for The New York Post.

Whitman reports, "The sleek new portable gadget - which lets users tap on a touch screen to download music, watch TV, talk on the phone, check voicemail, take digital pictures, surf the Web and get e-mail - goes on sale in June at a starting price of $499. A pricier model will be available for $599. 'Today a lot of people pay zero for their cellphone,' Apple operating chief Tim Cook told investors at a Goldman Sachs conference in Las Vegas earlier this week. 'Guess why? That's what [they're] worth.'"

"Apple's plan to sell 10 million iPhones next year represents a 1 percent piece of overall mobile phone sales, a target announced by CEO Steve Jobs when he unveiled the gadget in January at the annual MacWorld confab," Whitman reports. "The sales would bring in at least a whopping $4.99 billion in revenue for Apple, and would surpass sales of most other smart phones."

Full article here.

MacDailyNews Take: There's not much new in this article, it does have a nice little graphic about phone sales, but it is in the NY Post, so you can see what they're reading about Apple's iPhone on the subway today.

We would like to see Apple execs limit the hubris in public, however. Quiet confidence, as exemplified by the "new Apple" after Steve Jobs' return, will play better than outright disparagement of inferior products from competitors. That sort of stuff was a real turnoff for the general public back in the day. Leave the smugness to us and others like us.

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Related articles:
Apple COO Tim Cook: iPhone is a revolutionary product; you get what you pay for - February 28, 2007
How will vehicle makers integrate Apple’s iPhone? - February 28, 2007
Apple COO Tim Cook: iPhone on track for June launch - February 27, 2007
Computerworld’s Haskin: Apple seems to be repeating Newton mistakes with iPhone - February 26, 2007
Goldman Sachs: 4 reasons to be bullish on Apple’s iPhone - February 26, 2007
Apple airs iPhone teaser ad during Oscars - February 25, 2007
Apple preps 3G iPhone model for Europe - February 25, 2007
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The once-mighty Palm Inc. doomed to decline and failure - thanks to Apple’s iPhone - February 23, 2007
Palm CEO can’t stop talking about Apple iPhone - February 19, 2007
How Steve Jobs played hardball in iPhone deal with AT&T (Cingular) - February 17, 2007
RUMOR: Apple iPhone 4GB for $299, 8GB for $399 with 2-year AT&T contract? - February 16, 2007
Telstra exec tells Apple to ‘stick to its knitting’ as iPhone looms - February 15, 2007
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Rogers to offer Apple iPhone exclusively in Canada - January 25, 2007
FUD Alert: Apple iPhone ‘isn’t very practical’ and a ‘security risk’ for business - January 24, 2007
Research in Motion downgraded due to Apple iPhone competition - January 23, 2007
Ihnatko: Hands-on with Apple’s iPhone (which runs Mac OS X 10.5 Leopard) - January 18, 2007
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RealMoney: Apple just blew up the whole damn mobile-phone supply chain with its new iPhone - January 11, 2007
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The massive FUD campaign against Apple’s iPhone ramps up - January 10, 2007
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Apple debuts iPhone: touchscreen mobile phone + widescreen iPod + Internet communicator - January 09, 2007

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Reader Feedback: ( = registered)

Mar 01, 07 - 10:24 am Comment from: infomercials

"Leave the smugness to us and others like us."

Very nice take...!

Mar 01, 07 - 10:25 am Comment from: Mondale

Because no one does hubris quite like MDN…

Except for the people who run the country of course.

Mar 01, 07 - 10:32 am Comment from: mike

iPhone Bitches

Mar 01, 07 - 10:48 am Comment from: Macaday

|I listened to to the whole piece with Tim Cook and he was extremely competent, and could not be accused of hubris...

Mar 01, 07 - 11:13 am Comment from: The Other Steve

"Leave the smugness to us and others like us."

I agree, nice take. One of their best. But not many people on the New York subway are reading MDN.
The final word will come in June.

Mar 01, 07 - 11:36 am Comment from: Chris

"download music"?? Does she mean from the computer? Or iTunes Store via the internet? I thought that wasn't available yet... Stupid POST.

Mar 01, 07 - 11:41 am Comment from: lbuschjr

The other fact people (read: analysts and columnists) keep neglecting to mention is that no one gets a smart phone for free or $50. You want a smart phone, you pay for it, and you only get a cheaper price on a smart phone with a 2 year commitment, and that's a phone that's been out for awhile. The newer smart phones still cost $250-$500.

Mar 01, 07 - 12:14 pm Comment from: mugwump

What does that mean, "because that's what they are worth." When you lose a phone, you need to purchase one, and these same phones are more than $150.

Smartphones are cheap because they are subsidized. Where's Apple's discount for taking on a 2 year agreement?

Here's a new Treo 680 for $75:
http://www.amazon.com/palm-Treo-680-Smartphone-Cingular/dp/B000KPY83K/sr=8-1/qid=1172765530/ref=pd_bbs_1/104-5864767-9138360?ie=UTF8&s=wireless

Last month that same deal was cheaper, at $50. Cingular offers some serious subsidies, so who gets that with the iPhone? Free data plan??

Mar 01, 07 - 12:24 pm Comment from: Big Al

There is another analysis out there that says that, with the 2 year subscription plan, the total cost is $3000.

They neglect to mention that, with a Treo and a 2 year plan, the total cost is $2700.

Total FUD.

Mar 01, 07 - 01:21 pm Comment from: NLOH

NO LIMITS ON HUBRIS!!!

Mar 01, 07 - 01:26 pm Comment from: teh appAl

The Post headline is misleading. It's a bit of editorializing to take Apple's 10-million-unit sales target and call it a "boast". "Big Talk"? I'm just not seeing the arrogance from Apple that would help the headline align with the article. I'm sure the NYP didn't call North Creative CEO Kim Jong-Il's $100 million war declaration a "boast". Nor did they consider Balls-mer's 1-Million Zune March by the end of the Universe to be "big talk". Unless Tim Cook was lighting cigars with $100,000 bills stuck in a showgirl's cleavage, I'm not sure what the hell they're talking about.

Mar 01, 07 - 02:01 pm Comment from: FUDsucker Proxy

I paid $250 for my RAZR and its a frustrating POS, it won't connect to my iMac by USB and I can't get it to connect with Bluetooth either. The picture quality is crap! Text messaging is unwieldy so I avoid that as well. The stupid Browser button is too easy to hit accidentally, and then I get roaming charges... I am not happy.



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