“Don’t bet on Apple loosening the shackles off its much-lauded iPhone operating system (OS)–even if it means this could broaden the device’s appeal to developers and mobile device users,” Farihan Bahrin reports for ZDNet Asia under a typically goofy headline, “iPhone OS shackles to stay.”
MacDailyNews Take: Obviously, some people still can’t figure out that inviting every cook in the world on down to the worst fast food fry cook is a prescription for spoiled broth, i.e. Windows. Measured control is good. We prefer to have someone in charge; someone who’s obsessive about quality and attention-to-detail, thanks. That’s a major reason why the Mac is superior to Windows and the iPhone with OS X will be superior to all of the other antiquated mobile phones on the market. Get it?
Bahrin continues, “‘Apple has a history of seeking to control its development environment, thus limiting access to the iPhone OS would enable it to maintain this approach,’ Gavin Byrne, research analyst at Informa Telecoms & Media, told ZDNet Asia in an e-mail interview. Tony Cripps, Ovum’s service manager for Mobile User Experience, noted in his research study that compared to competing platforms–such as Microsoft’s Windows Mobile–the iPhone’s native programming environment ‘appears to be closed to post-loaded applications and possibly even to third-party pre-loaded applications.'”
MacDailyNews Take: His “research?” Oh, la, la! Puleeze. Apple isn’t talking — trust us — and they certainly aren’t participating in any “research” beyond answering “no comment” regarding iPhone’s OS, licensing, and applications.
Bahrin continues, “Cripps added that this closed-door policy makes the iPhone a poor service platform for mobile network operators. ‘This is way out of step with growing mobile operator demands for consistent, common and widely deployed handset platforms on which to launch new services,’ said Cripps, adding that the iPhone, while clearly a special device from the consumer point of view, is little more than another handset to operators.”
MacDailyNews Take: Ovum purports to be “Advisers on the commercial impact of technology and market changes in telecoms, software and IT services.” Hey, they never promised good advice, did they? Can Cripps really be so blind or is something else at play here?
Bahrin continues, “Although Apple has been hiring more staff to work on the product, the company’s decision to keep the iPhone’s platform close to external parties has won it little fans among application developers and mobile network operators. Informa’s Byrne, however, noted that the Cupertino-based company seemed prepared to make exceptions when it suited them. ‘It would seem likely that Apple [would have to work] with a number of key technology companies such as Google,’ argued Byrne. He added that for certain applications–such as the iPhone’s Google Map function, for example–Apple would have had to collaborate closely with the search giant to optimize the application for the iPhone’s platform.”
“‘Even if [the iPhone] is opened up to third parties, it is difficult to see how the installed base of iPhones can reach the level where it becomes a truly attractive service platform for operator and developer investment,’ Cripps countered,” Bahrin reports. “Apple’s apparent ditching of conventional application paradigms for mobile phones seems ill-advised if the company really wanted the iPhone to be perceived as a smartphone and to take on mobile juggernauts such as Nokia, Microsoft and Motorola.”
MacDailyNews Take: March 14, 2007, 9:12am EDT: iCal’ed Tony Cripps for future reference. They lack of understanding boggles the mind: All Apple does is repeatedly and routinely ditch conventional paradigms, Mr. Cripps (aka Mr. Due for a Rude Awakening).
Bahrin continues, “Some industry observers have suggested that in order for Apple to achieve significant market penetration in the next year, the company should consider licensing the iPhone’s OS to external handset makers. Cripps, however, doubts that manufacturers will buy into this idea, arguing that the lack of flexibility and extensibility in the iPhone’s software platform would potentially limit its use across a broader spectrum of applications and devices.”
MacDailyNews Take: Tony Cripps. Proving not only that it’s possible to talk out of a orifice other than the mouth, but elevating it to an art-form.
Bahrin continues, “Instead of buying Apple’s technology, Cripps predicted, manufacturers will try to emulate the iPhone’s software interface for one-off products using custom platforms based on Linux or Windows CE. ‘It is far from impossible,’ Cripps said.”
Full article here.
Either Cripps doesn’t get it (which is hard to believe considering his line of work) or he doesn’t want to get it. Discuss.*
*Attribution: Coffee Talk with Linda Richman
RUMOR: Apple considering licensing iPhone OS X, multi-touch? – March 13, 2007
Wired’s Mortensen: Apple is under-selling iPhone with their 10 million figure – March 13, 2007
Getting ready for Apple iPhone: How to get out of your 2-year cellphone contract – March 13, 2007
Apple’s marketing machine does it again: iPhone generates $400 million in free publicity – March 10, 2007
Analyst: Apple’s iPhone has Palm ‘shaking in their sandals’ – March 09, 2007
Which company is most at risk from Apple’s looming iPhone onslaught? – March 04, 2007
Morgan Stanley reiterates Apple ‘buy’ – says market is underestimating iPhone demand – March 01, 2007
Apple’s 10 million iPhone sales target for 2008 would surpass most other smart phone sales – March 01, 2007
Apple COO Tim Cook: iPhone is a revolutionary product; you get what you pay for – February 28, 2007
How will vehicle makers integrate Apple’s iPhone? – February 28, 2007
Apple COO Tim Cook: iPhone on track for June launch – February 27, 2007
Goldman Sachs: 4 reasons to be bullish on Apple’s iPhone – February 26, 2007
Apple airs iPhone teaser ad during Oscars – February 25, 2007
Apple preps 3G iPhone model for Europe – February 25, 2007
The once-mighty Palm Inc. doomed to decline and failure – thanks to Apple’s iPhone – February 23, 2007
Palm CEO can’t stop talking about Apple iPhone – February 19, 2007
How Steve Jobs played hardball in iPhone deal with AT&T (Cingular) – February 17, 2007
Digit takes a closer look at Apple’s iPhone – February 14, 2007
Microsoft caught off-guard, beaten badly by Apple’s iPhone innovations – February 13, 2007
Apple’s soon-to-be iPhone rivals sound just like iPod rivals circa 2001 – February 01, 2007
How Verizon blew the Apple iPhone deal – January 29, 2007
O2, Vodafone, Orange, T-Mobile battle for exclusive rights to Apple iPhone in UK – January 26, 2007
Rogers to offer Apple iPhone exclusively in Canada – January 25, 2007
Research in Motion downgraded due to Apple iPhone competition – January 23, 2007
Ihnatko: Hands-on with Apple’s iPhone (which runs Mac OS X 10.5 Leopard) – January 18, 2007
Microsoft CEO Ballmer laughs at Apple iPhone – January 17, 2007
RealMoney: Apple just blew up the whole damn mobile-phone supply chain with its new iPhone – January 11, 2007
eWeek: Apple iPhone fallout: ‘They must be crying in Nokia-ville and other telephony towns today’ – January 10, 2007
Jefferies downgrades Motorola on fears of market share loss to Apple iPhone – January 10, 2007
The massive FUD campaign against Apple’s iPhone ramps up – January 10, 2007
Time: ‘iPhone could crush cell phone market pitilessly beneath the weight of its own superiority’ – January 09, 2007
Analyst: Apple iPhone should be given its own category – ‘brilliantphone’ – January 09, 2007
Apple debuts iPhone: touchscreen mobile phone + widescreen iPod + Internet communicator – January 09, 2007