Apple’s still got it. In spades.
Apple today revealed the world’s first smart watch and, once Apple Watch hits the market in early 2015, nothing will ever be the same.
In a tour de force exposition of hardware + software engineering prowess, Apple just sent the wannabes scurrying back to their drawing boards. Oh sure, Apple has likely patented much about Apple Watch, but we all know how much that’s worth. Still, as with the iPhone knockoffs, the copycats can only approximate so much; no matter what they do, it’ll never be a real Apple Watch. You can wave it at cashiers and airline gate attendants and nothing’s going to happen until your arm falls off.
Apple Watch, starting at just $349, will be a massive hit. Already in its nascent, first generation form Apple Watch is an object of lust, a compelling design that screams, “Wear me! Everyday and everywhere!” With its rather remarkable Digital Crown and pressure-sensitive Force Touch Retina display, precision engineering, exacting build quality, and pioneering user interface, Apple Watch proves that innovation did not die at Apple when Steve Jobs left us far too early.
Initially, with six Apple watch straps, two sizes of Apple Watch cases, and three distinct collections – Apple Watch, Apple Watch Sport and Apple Watch Edition – there will be a desirable combination and fashion statement for everyone. And, wow, are they gorgeous! And useful; more useful than most people yet realize.
Apple Watch is going to change everything. From its unique charging system that combines Apple’s MagSafe technology with inductive charging to it myriad sensors to social functions like Walkie Talkie, Friends, Taps (literally tapping others on the wrist via Apple Watch!), Sketch, Heartbeat, and Smart Replies to its Apple Pay integration to its Taptic feedback to its comprehensive Activity and Workout apps (sorry, Nike+, but buh-bye)… I’ve only just scratched the surface (figuratively, of course, I couldn’t scratch Apple Watch’s sapphire crystal Retina display if I tried).
The User Interface offered by Apple Watch is unmatched. Only Apple seems be able to muster the in-depth, sustained focus required to accomplish such natural, innovative, years-in-the-making UIs. The stupidwatches currently on the market were rendered even more anachronistic dead ends today. If you have one of these wastes of time: Sell it. Get as much as you can for that piece of junk, make room on your wrist, and get ready for the world’s first real smartwatch: Apple Watch.
Along with many millions of people, you are going to want an Apple Watch. All you have to do it touch it and see even a glimpse of what it can do and you’ll be sold.
Apple Watch already does so much, but once third-party developers get a hold of WatchKit and really dig in, the sky’s the limit!
Apple deserves a long standing ovation for Apple Watch. They have now proven definitively that they can still be “Apple,” exacting and demanding, without Steve Jobs shepherding over them. Tim Cook has proven his leadership to the world.
The Apple Watch is going to be a massive hit that sells millions upon millions of units.
SteveJack is a long-time Macintosh user, former web designer, multimedia producer and a regular contributor to the MacDailyNews Opinion section.
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