The fear is palpable as Microsoft exec blasts Apple iPad and free software

“A Microsoft exec blasted rival Apple Inc. on Wednesday, calling the company’s apps ‘struggling’ and ‘lightweight,'” Benjamin Pimentel reports for Microsoft.

“Frank Shaw, Microsoft’s corporate vice president for communications, also argued that Microsoft’s tablets were better than Apple’s new iPads,” Pimentel reports. “Reacting to news that Apple was dropping its fees for its iWork suite of apps, Shaw said in a blog post, ‘Now, since iWork has never gotten much traction, and was already priced like an afterthought, it’s hardly that surprising or significant a move.'”

“He also downplayed Apple’s rollout of new iPad devices, saying Microsoft’s Surface and Surface 2 ‘are less expensive than the iPad 2 and iPad Air respectively, and yet offer more storage, both onboard and in the cloud,'” Pimentel reports. “‘When I see Apple drop the price of their struggling, lightweight productivity apps, I don’t see a shot across our bow, I see an attempt to play catch up,’ he wrote. ‘I think they, like others, are waking up to the fact that we’ve built a better solution for people everywhere, who are getting things done from anywhere, and who don’t have hard lines between their personal and professional lives. People who want a single, simple, affordable device with the power and flexibility to enhance and support their whole day. :-)'”

MacDailyNews Take: The delusion is strong with this one. He’s a perfect fit at beleaguered Microsoft.

Pimentel reports, “He did not discuss Apple’s surprising move to make its new Mac operating system known as ‘Mavericks’ available free of charge.”

Read more in the full article here.

MacDailyNews Take: What about free operating systems, insipid corporate mouthpiece?

Hello? What’s the matter, cat surf break got your tongue?

Hey, shouldn’t you be out combing the circus for your next CEO?

And, oh, yes, we do love the smell of fear in the evening!

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PC Magazine reviews Apple’s OS X 10.9 Mavericks: ‘Apple got it right’ – Editors’ Choice – October 23, 2013
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  1. In one part he is right Apple’s applications are lightweight in contrast to Microsoft’s bloatware
    On the other hand while the surfaces have more storage he didn’t mention the amount of usable storage (i.e. how much space remains when the OS is installed)
    Have you ever wondered why there is no 16GB surface? Perhaps because Windows alone takes about 14GB

  2. > When I see Apple drop the price of their struggling, lightweight productivity apps…

    Drop the price? There is no price! That’s why they are afraid. Apple makes Microsoft’s profit center products overpriced by a factor of infinity.

    “Lightweight” is a GOOD thing, compared to the Office bloat, that (along with Windows bloat) takes up half the available storage space on a Surface tablet.

    And “struggling” is irrelevant. Even when not free, iWork and OS upgrades were not meant to be a profit centers for Apple. They were intended as a low-cost value-added “service” to enhance the customers’ experience with Apple’s hardware products. Apple did not care how may copies were sold, or market share. There was (and is) no real competition between iWork and Office, because Apple is not playing Microsoft’s game.

    Now, iWork and OS upgrades are included for free with every iOS device and Mac. Microsoft can never compete with “free,” because Office and Windows are Microsoft’s key profit centers. It has to be sold for a significant price. Going forward, Office cannot compete on market share either, on platforms where iWork is included for free, because Apple automatically has iWork on 100% of every new iOS device and Mac.

    1. Maybe Microsoft could pay people to get Office, maybe even pay them depending how much they use it. Say, a penny a word when I’m in MS Word. Nah, I’d still prefer working in Pages.

      This is a real dilemma for the boys in Redmond. They can’t give Office away for free. It’s there bread and butter. Holding Office back from the iPad May be one of the biggest blunders they ever made.

      They’re a software company. They should have busted ass getting Office to the iPad. They could have cornered the market with Office on iPads and other tablets too. Not a good time to think you were capable of being a hardware company. Can you say $900,000,000 write down? What the hell were they thinking? Is it any wonder Ballmer has to go? Now there is one flailing clueless dude.

      He has lead Microsoft down the road to ruin. Unbelievable!

  3. …and yet offer more storage, both onboard…


    The world knows damned well, dicks at Microsoft, that the ACTUAL ‘storage’ space on your Surface things is far LESS than what you publish. That’s because you neglect to tell your victims that Windows OS takes up a HUGE chunk of that ‘storage’ space, leaving the victim with far LESS than they expected and far LESS than they’d get on comparable iPads.

    Microsoft: NO SHAME. No brain. FSCK-off.

    1. Hey now wait just a doggone minute there bunky. Doesn’t the Surface have a USB port? That would enable it to have a terabyte drive attached. Microsoft for the win!

      1. That’s a kewl point!

        Then again, it’s not a tablet any longer once you tether the thing to some dangling device.

        A better argument would be how nice it would be to have and SD card slot on the iPad. My guess as to why Apple has avoided these slots on anything but high end devices (i.e. never on iOS devices) is for the sake of simplicity. Don’t ever make me explain to granny how to access here SD card.

        1. I’ve never used the SD slot in my MacBook Pro and in fact even forgot it was there till you just said that. I wonder how many people actually do? I just always used a cable to link my camera and laptop, I guess because I had to with my old iBook. Of course now I usually use my iPhone so it’s a non-issue.

  4. Watching the presentation yesterday including the Mac Pro video, I just couldn’t help but thinking – this company started in a garage, and – how would anyone starting out be able to compete with apple. Planning the MacBook Pro several years ago, all the specialized design work and production planning. And how will Dell or HP, ever be able to do something comparable. And now with a free OS, what are PC hardware companies as well as MS going to do? Could be interesting.

    1. Unfortunately, they will continue the race to the lowest possible price because that is all they know.
      Dell, HP, Microsoft et al don’t care much for great hardware (and software for that matter) let alone the two working together like Apple’s hardware and software. To them, design is an afterthought.

  5. Microsoft’s tablets were better than Apple’s new iPad: In what way? in fantasy? in aspirations? because in reallty, Ipad are cheaper, stronger, faster, more apps, more REAL WORLD USAGE, more customer satisfaction, more tablets sold and so on.
    Storage? yes, surface has more storage (some times) but Storage AVAILABLE? Surface has less than half the advertised storage.
    So, here is my question to Mr Frank Shaw, in which way, exactly, surface is better than iPad? or better yet, WTF are you smoking?

  6. OK, so about 10 lines into the polemic from the Microsoft manager type, it occurred to me that I had heard this tone before. Is Ballmer writing his copy? Or, more likely, is outright madness, delusion, and psychopathy a pre-requisite to being in the ranks of senior management at Microsoft?

  7. I’ll go for the fear factor except for one thing, and that is that I’ve always thought that Excel was and still is a good piece of software, bloated as it may be.

    As for the rest, well this is a classic.

    Some quotes to go with it:

    “The Zune is getting some traction” <— SKID MARKS.
    "That is the most expensive phone in the world and it doesn't appeal to business customers because it doesn't have a keyboard."

    I can't do anymore, I'm laughing at their strategy, I'm laughing a lot.

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